Incredible Fashion. Every Day. Powered by @netaporter
Followers
1M
Following
1.3K
Total Posts
Engagement Rate
0.05%
Avg Likes
476
Avg Comments
On Instagram, PORTER magazine is a verified Fashion brand with an audience of 1M. The account has published 9,764 posts, currently around 20 posts a week. Typical posts draw 476 likes and 3 comments, putting engagement at 0.05%.
Tracked in the InstME index, Portermagazine is a Fashion account with 1M followers and a back catalogue of 9,764 posts.
Against 424 Fashion accounts with over 1M followers in the InstME index, Portermagazine's 0.05% engagement rate lands in the bottom quarter (median: 0.52%).
The like-to-comment split is roughly 139 to one, indicating an audience that mostly engages through likes.
Portermagazine currently publishes about 20 posts per week, more than one per day.
InstME's checks rate Portermagazine's audience 88/100, flagging roughly 10% as low-quality or inactive, a strong signal of genuine reach.
Portermagazine keeps its following list short (1,301) relative to 1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,600–$6,700
Based on 1M followers and a 0.05% engagement rate, a single sponsored post by Portermagazine is worth an estimated $3,600–$6,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Portermagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.52% |
| Average likes | 476 | 9,959 |
| Average comments | 3 | 187 |
| Posts per week | 19.96 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
PORTER magazine is a verified fashion brand on Instagram, with 1M followers.
PORTER magazine posts on Instagram as @portermagazine.
PORTER magazine has 1,030,635 followers on Instagram (1M) as of Jul 15, 2026.
PORTER magazine's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by PORTER magazine average 476 likes and 3 comments.
PORTER magazine posts about 20 times per week on average.
InstME's audience-quality analysis estimates about 10% of PORTER magazine's followers are low-quality or inactive, giving an audience-quality score of 88/100.
PORTER magazine is registered as a business account on Instagram and is verified.
PORTER magazine is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 9,764 posts.
9,764
3
Posts / Week
19.96
Growth Score
1 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
1.51%
Yes. PORTER magazine carries the blue verified badge on Instagram.
A sponsored post from PORTER magazine is estimated at $3,600 to $6,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
