Never Fried, Always Real we are the snack of POP culture 🔗 enter to win VIP access to THAT austin music fest
Followers
64.5K
Following
1.7K
Total Posts
Engagement Rate
0.3%
Avg Likes
185
Avg Comments
Popchips is a verified Food brand based in United States, with 64.5K followers on Instagram. Content spans food and music. To date Popchips has posted 2,182 times, currently around 2 posts a week. Typical posts draw 185 likes and 6 comments, putting engagement at 0.3%.
Popchips's Instagram presence spans 2,182 posts and 64.5K followers, profiling it as a Food account.
Popchips has an engagement rate of 0.3%, which is below the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
On average, Popchips's video content earns 8.3K views.
Popchips keeps a posting cadence of about one post per week.
Estimated sponsored-post value
$230–$420
Based on 64.5K followers and a 0.3% engagement rate, a single sponsored post by Popchips is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Music
| Metric | Popchips | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.75% |
| Average likes | 185 | 177 |
| Average comments | 6 | 10 |
| Posts per week | 1.91 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Popchips | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.68% |
| Average likes | 185 | 140 |
| Average comments | 6 | 8 |
| Posts per week | 1.91 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Popchips is a verified food brand based in United States on Instagram, with 64.5K followers.
Popchips has 64,509 followers on Instagram (64.5K) as of Jul 15, 2026.
Popchips's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Popchips average 185 likes and 6 comments.
Popchips posts about 2 times per week on average.
Popchips is registered as a business account on Instagram and is verified.
Popchips is categorized as a food and music account in the InstME index, based on the profile's bio and Instagram category across 2,182 posts.
Popchips's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Popchips carries the blue verified badge on Instagram.
2,182
6
Avg Views
8,274
Posts / Week
1.91
Growth Score
6 / 100
Engagement
0.16%
Culinary Institute of America
@theculinaryinstituteofamerica
Followers
181.9K
Engagement
0.91%
A sponsored post from Popchips is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
