The official Instagram for POND’S® North America, an iconic beauty brand trusted by generations since 1846.
Followers
123.1K
Following
471
Total Posts
Engagement Rate
0.31%
Avg Likes
329
Avg Comments
On Instagram, POND'S North America is a verified Beauty brand based in United States with an audience of 123.1K. To date POND'S North America has posted 626 times, currently less than one post a week. Posts average 329 likes and 55 comments, an engagement rate of 0.31%.
With 123.1K followers across 626 posts, Ponds is one of the Beauty accounts tracked in the InstME index.
Ponds records a 0.31% engagement rate, below the median of 0.47% for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 6 likes, an unusually discussion-heavy audience.
Over recent weeks, Ponds has published less than one post per week.
Ponds keeps its following list short (471) relative to 123.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$430–$800
Based on 123.1K followers and a 0.31% engagement rate, a single sponsored post by Ponds is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Ponds | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.47% |
| Average likes | 329 | 1,059 |
| Average comments | 55 | 46 |
| Posts per week | 0.2 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ponds | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.44% |
| Average likes | 329 | 978 |
| Average comments | 55 | 55 |
| Posts per week | 0.2 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
POND'S North America is a verified beauty brand based in United States on Instagram, with 123.1K followers.
POND'S North America posts on Instagram as @ponds.
POND'S North America has 123,099 followers on Instagram (123.1K) as of Jul 13, 2026.
POND'S North America's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by POND'S North America average 329 likes and 55 comments.
POND'S North America posts less than once a week on average.
POND'S North America is registered as a business account on Instagram and is verified.
POND'S North America is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 626 posts.
626
55
Posts / Week
0.2
Growth Score
6.2 / 100
Follower Ratio
261.4×
Engagement
0.03%
POND'S North America's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. POND'S North America carries the blue verified badge on Instagram.
A sponsored post from POND'S North America is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
