South FL’s Premier Pickleball Destination 43 Courts (14 Covered) | Pro Shop | Serves & Thirds Bar | | World’s 1st Pickleball Stadium
Followers
17.8K
Following
305
Total Posts
Engagement Rate
3.75%
Avg Likes
642
Avg Comments
The Fort is a verified Travel brand based in United States, with 17.8K followers on Instagram. The account has published 196 posts, currently less than one post a week. Posts average 642 likes and 24 comments, an engagement rate of 3.75%.
Playthefort's Instagram presence spans 196 posts and 17.8K followers, profiling it as a Travel account.
For Travel accounts with 10K–100K followers, Playthefort's 3.75% engagement rate is above the median of 1.02%, a read from 2,887 accounts in the InstME index.
The audience comments once per 27 likes on average, a healthy amount of conversation.
Playthefort's recent cadence works out to less than one post per week.
Playthefort scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$230–$430
Based on 17.8K followers and a 3.75% engagement rate, a single sponsored post by Playthefort is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playthefort | Cohort median |
|---|---|---|
| Engagement rate | 3.75% | 1.02% |
| Average likes | 642 | 250 |
| Average comments | 24 | 14 |
| Posts per week | 0.31 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playthefort | Cohort median |
|---|---|---|
| Engagement rate | 3.75% | 0.82% |
| Average likes | 642 | 174 |
| Average comments | 24 | 9 |
| Posts per week | 0.31 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The Fort is a verified travel brand based in United States on Instagram, with 17.8K followers.
The Fort posts on Instagram as @playthefort.
The Fort has 17,766 followers on Instagram (17.8K) as of Jul 13, 2026.
The Fort's engagement rate is 3.75%, calculated from average likes and comments per post relative to followers. That is above the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Fort average 642 likes and 24 comments.
The Fort posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Fort's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Fort is registered as a business account on Instagram and is verified.
The Fort is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 196 posts.
196
24
Posts / Week
0.31
Growth Score
75 / 100
ER Rank
Top 27%
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
52.1K
Engagement
0.35%
The Fort's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Fort carries the blue verified badge on Instagram.
A sponsored post from The Fort is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
