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32.6M
Following
98
Total Posts
Engagement Rate
0.19%
Avg Likes
61,039
Avg Comments
On Instagram, Playstation is a verified Gaming brand with an audience of 32.6M. Playstation has shared 3,696 posts to date, currently around 1 post a week. Engagement runs at 0.19%, or about 61,039 likes and 780 comments per post.
Playstation operates a Gaming account on Instagram, pairing 32.6M followers with 3,696 posts.
Against 208 Gaming accounts with over 1M followers in the InstME index, Playstation's 0.19% engagement rate lands in the bottom quarter (median: 2.18%).
The like-to-comment split is roughly 78 to one, indicating an audience that mostly engages through likes.
Playstation keeps a posting cadence of about one post per week.
Quality checks give Playstation 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Playstation keeps its following list short (98) relative to 32.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$110,000–$210,000
Based on 32.6M followers and a 0.19% engagement rate, a single sponsored post by Playstation is worth an estimated $110,000–$210,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playstation | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 2.18% |
| Average likes | 61,039 | 46,084 |
| Average comments | 780 | 515 |
| Posts per week | 1.07 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Playstation is a verified gaming brand on Instagram, with 32.6M followers.
Playstation has 32,557,105 followers on Instagram (32.6M) as of Apr 23, 2026.
Playstation's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.18%) for Gaming accounts with over 1M followers in the InstME index.
Posts by Playstation average 61,039 likes and 780 comments.
Playstation posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Playstation's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Playstation is registered as a business account on Instagram and is verified.
Playstation is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 3,696 posts.
Yes. Playstation carries the blue verified badge on Instagram.
3,696
780
Posts / Week
1.07
Growth Score
3.8 / 100
Audience Score
100 / 100
Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Engagement
0.16%
A sponsored post from Playstation is estimated at $110,000 to $210,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
