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Followers
19.3M
Following
2
Total Posts
Engagement Rate
6.28%
Avg Likes
1,211,179
Avg Comments
Pewdiepie is a verified Gaming creator, with 19.3M followers on Instagram. The account has published 792 posts, currently less than one post a week. Posts average 1,211,179 likes and 3,227 comments, an engagement rate of 6.28%.
With 19.3M followers across 792 posts, Pewdiepie is one of the Gaming accounts tracked in the InstME index.
Pewdiepie records a 6.28% engagement rate, in the top quarter (median: 2.18%) for the 208 Gaming accounts with over 1M followers tracked in the InstME index.
For roughly every 375 likes there is one comment, an audience that mostly engages through likes.
Pewdiepie keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Pewdiepie at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Pewdiepie keeps its following list short (2) relative to 19.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$270,000–$500,000
Based on 19.3M followers and a 6.28% engagement rate, a single sponsored post by Pewdiepie is worth an estimated $270,000–$500,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Pewdiepie | Cohort median |
|---|---|---|
| Engagement rate | 6.28% | 2.18% |
| Average likes | 1,211,179 | 46,084 |
| Average comments | 3,227 | 515 |
| Posts per week | 0.11 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Pewdiepie is a verified gaming creator on Instagram, with 19.3M followers.
Pewdiepie has 19,345,625 followers on Instagram (19.3M) as of Aug 11, 2026.
Pewdiepie's engagement rate is 6.28%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.18%) for Gaming accounts with over 1M followers in the InstME index.
Posts by Pewdiepie average 1,211,179 likes and 3,227 comments.
Pewdiepie posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Pewdiepie's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Pewdiepie is registered as a creator account on Instagram and is verified.
Pewdiepie is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 792 posts.
Yes. Pewdiepie carries the blue verified badge on Instagram.
792
3,227
Posts / Week
0.11
Growth Score
100 / 100
Audience Score
100 / 100
Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Engagement
0%
A sponsored post from Pewdiepie is estimated at $270,000 to $500,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
