plataforma de profissionalização para creators e campanhas escaláveis para marcas 🤘 @play9contentgroup
Followers
38.8K
Following
57
Total Posts
Engagement Rate
0.81%
Avg Likes
287
Avg Comments
Playnest is a verified business account, with 38.8K followers on Instagram. The account has published 669 posts, currently less than one post a week. Typical posts draw 287 likes and 27 comments, putting engagement at 0.81%.
Playnest operates a business account on Instagram, pairing 38.8K followers with 669 posts.
Posts by Playnest tend to gather 287 likes and 27 comments, about one interaction per 124 followers.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Playnest's recent cadence works out to less than one post per week.
Playnest keeps its following list short (57) relative to 38.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$250
Based on 38.8K followers and a 0.81% engagement rate, a single sponsored post by Playnest is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Playnest | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 1.45% |
| Average likes | 287 | 339 |
| Average comments | 27 | 18 |
| Posts per week | 0.36 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Playnest is a verified Instagram brand on Instagram, with 38.8K followers.
Playnest has 38,796 followers on Instagram (38.8K) as of Sep 2, 2026.
Playnest's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers.
Posts by Playnest average 287 likes and 27 comments.
Playnest posts less than once a week on average.
Playnest is registered as a business account on Instagram and is verified.
Yes. Playnest carries the blue verified badge on Instagram.
A sponsored post from Playnest is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
669
27
Posts / Week
0.36
Growth Score
16.2 / 100
Last Post
1 day ago
Engagement
0.11%
