Playnest is a verified Marketing brand, with 38.8K followers on Instagram. The account has published 669 posts, currently less than one post a week. Typical posts draw 287 likes and 27 comments, putting engagement at 0.81%.
Playnest operates a Marketing account on Instagram, pairing 38.8K followers with 669 posts.
Measured against other accounts with 10K–100K followers, Playnest's 0.81% engagement rate lands below the median.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Playnest's recent cadence works out to less than one post per week.
InstME's checks rate Playnest's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Playnest keeps its following list short (57) relative to 38.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$250
Based on 38.8K followers and a 0.81% engagement rate, a single sponsored post by Playnest is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Marketing
| Metric | Playnest | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 1.45% |
| Average likes | 287 | 339 |
| Average comments | 27 | 18 |
| Posts per week | 0.36 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Playnest is a verified marketing brand on Instagram, with 38.8K followers.
Playnest has 38,796 followers on Instagram (38.8K) as of Sep 2, 2026.
Playnest's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers.
Posts by Playnest average 287 likes and 27 comments.
Playnest posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Playnest's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Playnest is registered as a business account on Instagram and is verified.
Playnest is categorized as a marketing account in the InstME index, based on the profile's bio and Instagram category across 669 posts.
Total Posts
669
Avg Comments
27
92.8K
Engagement
1.62%
Yes. Playnest carries the blue verified badge on Instagram.
A sponsored post from Playnest is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
