• #1 Australian FUN bedding brand for children + baby • 100% Organic GOTS Certified Washed Cotton Bedding • All sizes • Worldwide Shipping
Followers
61.8K
Following
5K
Total Posts
Engagement Rate
0.07%
Avg Likes
3
Avg Comments
PLAY LINEN is a verified Baby goods/kids goods brand based in Australia, with 61.8K followers on Instagram. To date PLAY LINEN has posted 702 times, currently around 3 posts a week. Engagement runs at 0.07%, or about 3 likes and 40 comments per post.
With 61.8K followers across 702 posts, Playlinen is one of the Baby goods/kids goods accounts tracked in the InstME index.
Typical engagement for Playlinen runs to 3 likes and 40 comments a post, one interaction per 1,452 followers.
Playlinen currently publishes about 3 posts per week.
Estimated sponsored-post value
$220–$400
Based on 61.8K followers and a 0.07% engagement rate, a single sponsored post by Playlinen is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Baby goods/kids goods
| Metric | Playlinen | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 3.13 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playlinen | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.66% |
| Average likes | 3 | 158 |
| Average comments | 40 | 9 |
| Posts per week | 3.13 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
PLAY LINEN is a verified baby goods/kids goods brand based in Australia on Instagram, with 61.8K followers.
PLAY LINEN posts on Instagram as @playlinen.
PLAY LINEN has 61,813 followers on Instagram (61.8K) as of Jul 16, 2026.
PLAY LINEN's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by PLAY LINEN average 3 likes and 40 comments.
PLAY LINEN posts about 3 times per week on average.
PLAY LINEN is registered as a business account on Instagram and is verified.
PLAY LINEN is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 702 posts.
PLAY LINEN's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
702
40
Posts / Week
3.13
Growth Score
1.4 / 100
Follower Ratio
12.4×
Engagement
0.26%
Yes. PLAY LINEN carries the blue verified badge on Instagram.
A sponsored post from PLAY LINEN is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
