🍣 An Experiential Peruvian Dining Journey 🍸 Craft Cocktails 🌅 Beach Club, Swimming Pool & Restaurant 🎧 Live DJ
Outreach This Creator For FreePLAYA Dubai is a Food brand based in United Arab Emirates, with 31.4K followers on Instagram. Content spans food and music. PLAYA Dubai has shared 255 posts to date, currently less than one post a week. Posts average 48 likes and 5 comments, an engagement rate of 0.17%.
Tracked in the InstME index, Playadubai is a Food account with 31.4K followers and a back catalogue of 255 posts.
Playadubai records a 0.17% engagement rate, in the bottom quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Playadubai keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Playadubai at 70/100, with an estimated 25% low-quality or inactive followers, a solid result.
Playadubai keeps its following list short (9) relative to 31.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$110–$200
Based on 31.4K followers and a 0.17% engagement rate, a single sponsored post by Playadubai is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playadubai | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.75% |
| Average likes | 48 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.59 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playadubai | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.39% |
| Average likes | 48 | 103 |
| Average comments | 5 | 6 |
| Posts per week | 0.59 | 0.7 |
Median values from 60 Food accounts in United Arab Emirates with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
PLAYA Dubai is a food brand based in United Arab Emirates on Instagram, with 31.4K followers.
PLAYA Dubai posts on Instagram as @playadubai.
PLAYA Dubai has 31,391 followers on Instagram (31.4K) as of Sep 21, 2026.
PLAYA Dubai's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by PLAYA Dubai average 48 likes and 5 comments.
PLAYA Dubai posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of PLAYA Dubai's followers are low-quality or inactive, giving an audience-quality score of 70/100.
PLAYA Dubai is registered as a business account on Instagram.
PLAYA Dubai is categorized as a food and music account in the InstME index, based on the profile's bio and Instagram category across 255 posts.
Total Posts
255
Avg Comments
5
More women than men · mostly 25–44
Typical for Food creators in United Arab Emirates, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Music
Engagement
0.17%
PLAYA Dubai's profile places the account in United Arab Emirates. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from PLAYA Dubai is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
