- The Playground 🎨 - The City Beach Club 🏝️ - The Rooftop Basketball Court 🏀
Outreach This Creator For FreeFollowers
58.9K
Following
1.3K
Total Posts
Engagement Rate
0.72%
Avg Likes
416
Avg Comments
Reaching 58.9K followers on Instagram, Play Braam is a Sports brand based in South Africa. Play Braam has shared 803 posts to date, currently less than one post a week. Typical posts draw 416 likes and 9 comments, putting engagement at 0.72%.
With 58.9K followers across 803 posts, Play_braam is one of the Sports accounts tracked in the InstME index.
Against 736 Sports accounts with 10K–100K followers in the InstME index, Play_braam's 0.72% engagement rate lands in the bottom quarter (median: 2.56%).
The audience comments once per 49 likes on average, a healthy amount of conversation.
In recent weeks Play_braam has kept to less than one post per week.
Estimated sponsored-post value
$210–$380
Based on 58.9K followers and a 0.72% engagement rate, a single sponsored post by Play_braam is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Play_braam | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 2.56% |
| Average likes | 416 | 781 |
| Average comments | 9 | 19 |
| Posts per week | 0.39 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Play_braam | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.92% |
| Average likes | 416 | 241 |
| Average comments | 9 | 13 |
| Posts per week | 0.39 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
Play Braam is a sports brand based in South Africa on Instagram, with 58.9K followers.
Play Braam posts on Instagram as @play_braam.
Play Braam has 58,948 followers on Instagram (58.9K) as of Jul 13, 2026.
Play Braam's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.56%) for Sports accounts with 10K–100K followers in the InstME index.
Posts by Play Braam average 416 likes and 9 comments.
Play Braam posts less than once a week on average.
Play Braam is registered as a business account on Instagram.
Play Braam is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 803 posts.
Play Braam's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
803
9
Posts / Week
0.39
Growth Score
14.4 / 100
Follower Ratio
44.4×
Engagement
2.04%
A sponsored post from Play Braam is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
