@pilates_direct
Explore Health CreatorsAustralia’s #1 Pilates Reformer & Equipment Supplier. Trusted by over 500 Studios, Gyms, Allied Health Clinics. Rent or Buy Pilates Reformers.
Outreach This Creator For FreeReaching 11.4K followers on Instagram, Pilates Direct | Reformer Beds & Equipment is a Fitness brand based in Australia. The account posts mainly around fitness and health topics. To date Pilates Direct | Reformer Beds & Equipment has posted 596 times, currently around 5 posts a week. Engagement runs at 2.9%, or about 322 likes and 8 comments per post.
Pilates_direct operates a Fitness account on Instagram, pairing 11.4K followers with 596 posts.
Pilates_direct records a 2.9% engagement rate, above the median of 2.04% for the 6,024 Fitness accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
Over recent weeks, Pilates_direct has published about 5 posts per week.
Estimated sponsored-post value
$120–$210
Based on 11.4K followers and a 2.9% engagement rate, a single sponsored post by Pilates_direct is worth an estimated $120–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Health
| Metric | Pilates_direct | Cohort median |
|---|---|---|
| Engagement rate | 2.9% | 2.04% |
| Average likes | 322 | 523 |
| Average comments | 8 | 23 |
| Posts per week | 4.73 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pilates_direct | Cohort median |
|---|---|---|
| Engagement rate | 2.9% | 1.55% |
| Average likes | 322 | 392 |
| Average comments | 8 | 17 |
| Posts per week | 4.73 | 0.28 |
Median values from 109 Fitness accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Pilates Direct | Reformer Beds & Equipment is a fitness brand based in Australia on Instagram, with 11.4K followers.
Pilates Direct | Reformer Beds & Equipment posts on Instagram as @pilates_direct.
Pilates Direct | Reformer Beds & Equipment has 11,356 followers on Instagram (11.4K) as of Sep 8, 2026.
Pilates Direct | Reformer Beds & Equipment's engagement rate is 2.9%, calculated from average likes and comments per post relative to followers. That is above the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Pilates Direct | Reformer Beds & Equipment average 322 likes and 8 comments.
Pilates Direct | Reformer Beds & Equipment posts about 5 times per week on average.
Pilates Direct | Reformer Beds & Equipment is registered as a business account on Instagram.
Avg Comments
8
Engagement
1.7%
Pilates Direct | Reformer Beds & Equipment is categorized as a fitness and health account in the InstME index, based on the profile's bio and Instagram category across 596 posts.
Pilates Direct | Reformer Beds & Equipment's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Pilates Direct | Reformer Beds & Equipment is estimated at $120 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
