Celebrating craft. Elevating style. Innovating performance.
Outreach This Creator For FreeFollowers
202K
Following
807
Total Posts
Engagement Rate
0.43%
Avg Likes
857
Avg Comments
Peter Millar is a verified Fashion brand. The account has built 202K followers on Instagram. Content spans fashion and pets. To date Peter Millar has posted 2,203 times, currently around 2 posts a week. Engagement runs at 0.43%, or about 857 likes and 9 comments per post.
As a Fashion account, Petermillar reaches 202K followers on Instagram across 2,203 published posts.
Petermillar's 0.43% engagement rate is below the median of 0.86% among Fashion accounts with 100K–1M followers, measured across 2,126 accounts in the InstME index.
Followers weigh in with a comment about every 93 likes, an audience that mostly engages through likes.
Petermillar's output runs to about 2 posts per week.
At 100/100 on audience quality, Petermillar carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 807 others against 202K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$710–$1,300
Based on 202K followers and a 0.43% engagement rate, a single sponsored post by Petermillar is worth an estimated $710–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Petermillar | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.86% |
| Average likes | 857 | 1,969 |
| Average comments | 9 | 58 |
| Posts per week | 2.47 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Peter Millar is a verified fashion brand on Instagram, with 202K followers.
Peter Millar posts on Instagram as @petermillar.
Peter Millar has 201,958 followers on Instagram (202K) as of Apr 24, 2026.
Peter Millar's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Peter Millar average 857 likes and 9 comments.
Peter Millar posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Peter Millar's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Peter Millar is registered as a business account on Instagram and is verified.
Peter Millar is categorized as a fashion and pets account in the InstME index, based on the profile's bio and Instagram category across 2,203 posts.
2,203
9
Posts / Week
2.47
Growth Score
8.6 / 100
ER Rank
32th
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Pets
Engagement
0.88%
Yes. Peter Millar carries the blue verified badge on Instagram.
A sponsored post from Peter Millar is estimated at $710 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
