PetaPixel.com is the leading independent publication covering photography at the nexus of technology and art.
Outreach This Creator For FreeFollowers
71.2K
Following
149
Total Posts
Engagement Rate
1.05%
Avg Likes
709
Avg Comments
Reaching 71.2K followers on Instagram, Petapixel is a Photography brand. The account posts mainly around photography and pets topics. To date Petapixel has posted 1,494 times, currently around 2 posts a week. Typical posts draw 709 likes and 41 comments, putting engagement at 1.05%.
Petapixel operates a Photography account on Instagram, pairing 71.2K followers with 1,494 posts.
Petapixel records a 1.05% engagement rate, below the median of 2.46% for the 3,423 Photography accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Petapixel's recent cadence works out to about 2 posts per week.
Petapixel keeps its following list short (149) relative to 71.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$260–$490
Based on 71.2K followers and a 1.05% engagement rate, a single sponsored post by Petapixel is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Pets
| Metric | Petapixel | Cohort median |
|---|---|---|
| Engagement rate | 1.05% | 2.46% |
| Average likes | 709 | 523 |
| Average comments | 41 | 25 |
| Posts per week | 2.12 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Petapixel is a photography brand on Instagram, with 71.2K followers.
Petapixel has 71,241 followers on Instagram (71.2K) as of Jul 16, 2026.
Petapixel's engagement rate is 1.05%, calculated from average likes and comments per post relative to followers. That is below the median of 2.46% for Photography accounts with 10K–100K followers in the InstME index.
Posts by Petapixel average 709 likes and 41 comments.
Petapixel posts about 2 times per week on average.
Petapixel is registered as a business account on Instagram.
Petapixel is categorized as a photography and pets account in the InstME index, based on the profile's bio and Instagram category across 1,494 posts.
A sponsored post from Petapixel is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,494
41
Posts / Week
2.12
Growth Score
21 / 100
Follower Ratio
478.1×
Engagement
2.1%
