Get the latest celebrity food news, plus exclusive recipes, entertaining ideas, cooking videos & more from the editors of @PEOPLE. Link ⤵️
Followers
69.7K
Following
1.6K
Total Posts
Engagement Rate
1.02%
Avg Likes
703
Avg Comments
PEOPLE Food runs a verified Food brand account with 69.7K followers on Instagram. Its posts sit across food and tech. PEOPLE Food has shared 2,766 posts to date, currently around 5 posts a week. Posts average 703 likes and 10 comments, an engagement rate of 1.02%.
Peoplefood has built an audience of 69.7K followers on Instagram over 2,766 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Peoplefood's 1.02% engagement rate comes in above the median of 0.75%.
The comment-to-like ratio works out to one comment per 71 likes, pointing to an audience that mostly engages through likes.
Peoplefood sees 73.2K views per video on average, 1.1× its followers, a pattern of content travelling outside the follower base.
Peoplefood's output runs to about 5 posts per week.
On audience quality, Peoplefood lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 69.7K followers and a 1.02% engagement rate, a single sponsored post by Peoplefood is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Peoplefood | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 0.75% |
| Average likes | 703 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 4.66 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
PEOPLE Food is a verified food brand on Instagram, with 69.7K followers.
PEOPLE Food posts on Instagram as @peoplefood.
PEOPLE Food has 69,701 followers on Instagram (69.7K) as of Jul 15, 2026.
PEOPLE Food's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by PEOPLE Food average 703 likes and 10 comments.
PEOPLE Food posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of PEOPLE Food's followers are low-quality or inactive, giving an audience-quality score of 100/100.
PEOPLE Food is registered as a business account on Instagram and is verified.
PEOPLE Food is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,766 posts.
2,766
10
Avg Views
73,202
Posts / Week
4.66
Growth Score
20.4 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.02%
Yes. PEOPLE Food carries the blue verified badge on Instagram.
A sponsored post from PEOPLE Food is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.