Reaching 838.6K followers on Instagram, Penguin Books is a verified Culture brand. The account has published 3,209 posts, currently around 8 posts a week. Posts average 690 likes and 17 comments, an engagement rate of 0.08%.
With 838.6K followers across 3,209 posts, Penguinbooks is one of the Culture accounts tracked in the InstME index.
For accounts with 100K–1M followers, Penguinbooks's 0.08% engagement rate reads as in the bottom 11% in the InstME index.
At one comment per 42 likes, the ratio points to a healthy amount of conversation.
In recent weeks Penguinbooks has kept to about 8 posts per week, more than one per day.
Quality checks give Penguinbooks 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
Penguinbooks keeps its following list short (1,234) relative to 838.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,900–$5,500
Based on 838.6K followers and a 0.08% engagement rate, a single sponsored post by Penguinbooks is worth an estimated $2,900–$5,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Culture
| Metric | Penguinbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 690 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 8.44 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Penguin Books is a verified culture brand on Instagram, with 838.6K followers.
Penguin Books posts on Instagram as @penguinbooks.
Penguin Books has 838,584 followers on Instagram (838.6K) as of Jul 10, 2026.
Penguin Books's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Penguin Books average 690 likes and 17 comments.
Penguin Books posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 20% of Penguin Books's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Penguin Books is registered as a business account on Instagram and is verified.
Total Posts
3,209
Avg Comments
17
Engagement
1.42%
Penguin Books is categorized as a culture account in the InstME index, based on the profile's bio and Instagram category across 3,209 posts.
Yes. Penguin Books carries the blue verified badge on Instagram.
A sponsored post from Penguin Books is estimated at $2,900 to $5,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
