Publishing your favorite books since 1935 📚 📖 Paperback joy from @vikingbooks 🐧 Discover more Penguin Originals and
Followers
838.6K
Following
1.2K
Total Posts
Engagement Rate
0.08%
Avg Likes
690
Avg Comments
Reaching 838.6K followers on Instagram, Penguin Books is a verified business account. The account has published 3,209 posts, currently around 8 posts a week. Posts average 690 likes and 17 comments, an engagement rate of 0.08%.
With 838.6K followers across 3,209 posts, Penguinbooks is one of the business accounts tracked in the InstME index.
Posts by Penguinbooks tend to gather 690 likes and 17 comments, about one interaction per 1,187 followers.
At one comment per 42 likes, the ratio points to a healthy amount of conversation.
In recent weeks Penguinbooks has kept to about 8 posts per week, more than one per day.
Penguinbooks keeps its following list short (1,234) relative to 838.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,900–$5,500
Based on 838.6K followers and a 0.08% engagement rate, a single sponsored post by Penguinbooks is worth an estimated $2,900–$5,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Penguinbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 690 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 8.44 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Penguin Books is a verified Instagram brand on Instagram, with 838.6K followers.
Penguin Books posts on Instagram as @penguinbooks.
Penguin Books has 838,584 followers on Instagram (838.6K) as of Jul 10, 2026.
Penguin Books's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Penguin Books average 690 likes and 17 comments.
Penguin Books posts about 8 times per week on average.
Penguin Books is registered as a business account on Instagram and is verified.
Yes. Penguin Books carries the blue verified badge on Instagram.
A sponsored post from Penguin Books is estimated at $2,900 to $5,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,209
17
Posts / Week
8.44
Growth Score
1.6 / 100
Follower Ratio
679.6×
Engagement
1.31%
