Publishing great books for more than a century. Here are some photos of them. An imprint of @penguinrandomhouse
Followers
185.5K
Following
1.6K
Total Posts
Engagement Rate
0.23%
Avg Likes
399
Avg Comments
Viking Books is a verified business account, with 185.5K followers on Instagram. The account has published 3,458 posts, currently around 11 posts a week. Posts average 399 likes and 36 comments, an engagement rate of 0.23%.
Vikingbooks's Instagram presence spans 3,458 posts and 185.5K followers, profiling it as a business account.
Vikingbooks's posts draw around 399 likes and 36 comments each, close to one interaction for every 426 followers.
For roughly every 11 likes there is one comment, an unusually discussion-heavy audience.
Vikingbooks keeps a posting cadence of about 11 posts per week, more than one per day.
Vikingbooks follows only 1,582 accounts while being followed by 185.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$650–$1,200
Based on 185.5K followers and a 0.23% engagement rate, a single sponsored post by Vikingbooks is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Vikingbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.25% |
| Average likes | 399 | 2,985 |
| Average comments | 36 | 73 |
| Posts per week | 10.85 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Viking Books is a verified Instagram brand on Instagram, with 185.5K followers.
Viking Books posts on Instagram as @vikingbooks.
Viking Books has 185,469 followers on Instagram (185.5K) as of Jul 10, 2026.
Viking Books's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by Viking Books average 399 likes and 36 comments.
Viking Books posts about 11 times per week on average.
Viking Books is registered as a business account on Instagram and is verified.
Yes. Viking Books carries the blue verified badge on Instagram.
A sponsored post from Viking Books is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,458
36
Posts / Week
10.85
Growth Score
4.6 / 100
Follower Ratio
117.2×
Engagement
0.17%
