@
Brand
Publishing great books for more than a century. Here are some photos of them. An imprint of @penguinrandomhouse
linktr.ee/vikingbooksAudience
Browse top profilesFollowers
185.5K
Following
1.6K
Total Posts
Engagement & Performance
Engagement Rate
0.23%
Avg Likes
399
Avg Comments
What the numbers say about @vikingbooks
With 185.5K followers across 3,458 posts, @vikingbooks is one of the Photography accounts tracked in the InstME index.
@vikingbooks has an engagement rate of 0.23%, which is in the bottom quarter (median: 1.46%) for Photography accounts with 100K–1M followers, based on 259 accounts in the InstME index.
Followers leave about one comment for every 11 likes — an unusually discussion-heavy audience.
@vikingbooks currently publishes about 11 posts per week — more than one per day.
The account follows just 1,582 others against 185.5K followers — a ratio typical of established creators and brands.
@vikingbooks vs similar accounts
| Metric | @vikingbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.46% |
| Average likes | 399 | 2,711 |
| Average comments | 36 | 58 |
| Posts per week | 10.85 | 0.31 |
Median values from 259 Photography accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @vikingbooks's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @vikingbooks: (399 avg likes + 36 avg comments) ÷ 185,469 followers × 100 ≈ 0.23%.
Frequently asked questions about @vikingbooks
How many followers does @vikingbooks have?
@vikingbooks has 185,469 followers on Instagram (185.5K) as of Jul 10, 2026.
What is @vikingbooks's engagement rate?
@vikingbooks's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Photography accounts with 100K–1M followers in the InstME index.
How many likes does @vikingbooks average per post?
Posts by @vikingbooks average 399 likes and 36 comments.
How often does @vikingbooks post on Instagram?
@vikingbooks posts about 11 times per week on average.
Is @vikingbooks a business or creator account?
@vikingbooks is registered as a business account on Instagram and is verified.
