The world's largest site for readers and book recommendations.
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1.7M
Following
365
Total Posts
Engagement Rate
0.39%
Avg Likes
6,591
Avg Comments
On Instagram, Goodreads is a verified business account with an audience of 1.7M. Goodreads has shared 2,312 posts to date, currently around 3 posts a week. Posts average 6,591 likes and 60 comments, an engagement rate of 0.39%.
Tracked in the InstME index, Goodreads is a business account with 1.7M followers and a back catalogue of 2,312 posts.
Goodreads's posts draw around 6,591 likes and 60 comments each, close to one interaction for every 255 followers.
For roughly every 110 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Goodreads has published about 3 posts per week.
Goodreads keeps its following list short (365) relative to 1.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,900–$11,000
Based on 1.7M followers and a 0.39% engagement rate, a single sponsored post by Goodreads is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Goodreads | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.02% |
| Average likes | 6,591 | 25,711 |
| Average comments | 60 | 376 |
| Posts per week | 2.54 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Goodreads is a verified Instagram brand on Instagram, with 1.7M followers.
Goodreads has 1,698,865 followers on Instagram (1.7M) as of Jul 11, 2026.
Goodreads's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers.
Posts by Goodreads average 6,591 likes and 60 comments.
Goodreads posts about 3 times per week on average.
Goodreads is registered as a business account on Instagram and is verified.
Yes. Goodreads carries the blue verified badge on Instagram.
A sponsored post from Goodreads is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,312
60
Posts / Week
2.54
Growth Score
7.8 / 100
Follower Ratio
4654.4×
Engagement
0.7%
