Culture in motion 💥 Tap to watch all things NOWNESS ⬇️
linkin.bio/nownessFollowers
2.2M
Following
2.7K
Total Posts
Engagement Rate
0.1%
Avg Likes
2,244
Avg Comments
With 2.2M followers across 16,358 posts, Nowness is one of the business accounts tracked in the InstME index.
On average, Nowness's posts earn 2,244 likes and 12 comments, about one interaction per 995 followers.
The comment-to-like ratio works out to one comment per 191 likes, pointing to an audience that mostly engages through likes.
Video posts from Nowness average 59K views.
Recent posting activity averages about 16 posts per week — more than one per day.
The account follows just 2,680 others against 2.2M followers — a ratio typical of established creators and brands.
| Metric | Nowness | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.04% |
| Average likes | 2,244 | 27,441 |
| Average comments | 12 | 386 |
| Posts per week | 16.18 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Nowness has 2,244,381 followers on Instagram (2.2M) as of Jul 16, 2026.
Nowness's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Nowness average 2,244 likes and 12 comments.
Nowness posts about 16 times per week on average.
Nowness is registered as a business account on Instagram and is verified.
16,358
12
Avg Views
58,994
Posts / Week
16.18
Growth Score
2 / 100
6.5M
Engagement
0.65%
