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2.2M
Following
2.7K
Total Posts
Engagement Rate
0.1%
Avg Likes
2,244
Avg Comments
Nowness runs a verified business account account with 2.2M followers on Instagram. Nowness has shared 16,358 posts to date, currently around 16 posts a week. Engagement runs at 0.1%, or about 2,244 likes and 12 comments per post.
The business account Nowness has posted 16,358 times on Instagram and drawn 2.2M followers.
Across recent posts, Nowness picks up 2,244 likes and 12 comments on average, one interaction per 995 followers.
Followers weigh in with a comment about every 191 likes, an audience that mostly engages through likes.
Nowness's videos average 59K views per post.
Nowness maintains a rhythm of about 16 posts per week, more than one per day.
The account follows just 2,680 others against 2.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,900–$15,000
Based on 2.2M followers and a 0.1% engagement rate, a single sponsored post by Nowness is worth an estimated $7,900–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nowness | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 2,244 | 25,711 |
| Average comments | 12 | 376 |
| Posts per week | 16.18 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Nowness is a verified Instagram brand on Instagram, with 2.2M followers.
Nowness has 2,244,381 followers on Instagram (2.2M) as of Jul 16, 2026.
Nowness's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Nowness average 2,244 likes and 12 comments.
Nowness posts about 16 times per week on average.
Nowness is registered as a business account on Instagram and is verified.
Yes. Nowness carries the blue verified badge on Instagram.
A sponsored post from Nowness is estimated at $7,900 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,358
12
Avg Views
58,994
Posts / Week
16.18
Growth Score
2 / 100
Engagement
0.65%
