@
Brand
stories to obsess over 📚🧡 reading reccos ⬇️
visitstore.bio/wattpadAudience
Browse top profilesFollowers
2.5M
Following
639
Total Posts
Engagement & Performance
Engagement Rate
0.6%
Avg Likes
15,214
Avg Comments
What the numbers say about @wattpad
@wattpad has built an audience of 2.5M followers on Instagram over 2,229 posts as a business account.
On average, @wattpad's posts earn 15,214 likes and 61 comments, about one interaction per 167 followers.
The comment-to-like ratio works out to one comment per 248 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 639 others against 2.5M followers — a ratio typical of established creators and brands.
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Data last updated: Jul 11, 2026
How @wattpad's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @wattpad: (15,214 avg likes + 61 avg comments) ÷ 2,546,322 followers × 100 ≈ 0.6%.
Frequently asked questions about @wattpad
How many followers does @wattpad have?
@wattpad has 2,546,322 followers on Instagram (2.5M) as of Jul 11, 2026.
What is @wattpad's engagement rate?
@wattpad's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers.
How many likes does @wattpad average per post?
Posts by @wattpad average 15,214 likes and 61 comments.
How often does @wattpad post on Instagram?
@wattpad posts about 5 times per week on average.
Is @wattpad a business or creator account?
@wattpad is registered as a business account on Instagram and is verified.
