Hi. We're Penelope, the Bourbon Company. Award-winning taste. Chic style. Must be 21+ to follow. Drink responsibly.
Outreach This Creator For FreeFollowers
55.5K
Following
3.3K
Total Posts
Engagement Rate
0.81%
Avg Likes
425
Avg Comments
Penelope Bourbon is a Fashion brand based in United States. The account has built 55.5K followers on Instagram. Penelope Bourbon has shared 609 posts to date, currently less than one post a week. Posts average 425 likes and 23 comments, an engagement rate of 0.81%.
Penelopebourbon is a Fashion account on Instagram with 55.5K followers and 609 published posts.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Penelopebourbon's 0.81% engagement rate is below the median of 1.09%.
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Video posts average 20.5K views, reaching roughly 37% of Penelopebourbon's follower base per post.
Posting frequency for Penelopebourbon sits at less than one post per week.
Estimated sponsored-post value
$190–$360
Based on 55.5K followers and a 0.81% engagement rate, a single sponsored post by Penelopebourbon is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Penelopebourbon | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 1.09% |
| Average likes | 425 | 243 |
| Average comments | 23 | 19 |
| Posts per week | 0.94 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Penelopebourbon | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 0.83% |
| Average likes | 425 | 150 |
| Average comments | 23 | 13 |
| Posts per week | 0.94 | 0.47 |
Median values from 1,120 Fashion accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Penelope Bourbon is a fashion brand based in United States on Instagram, with 55.5K followers.
Penelope Bourbon posts on Instagram as @penelopebourbon.
Penelope Bourbon has 55,521 followers on Instagram (55.5K) as of Aug 11, 2026.
Penelope Bourbon's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Penelope Bourbon average 425 likes and 23 comments.
Penelope Bourbon posts less than once a week on average.
Penelope Bourbon is registered as a business account on Instagram.
Penelope Bourbon is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 609 posts.
Penelope Bourbon's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
609
23
Avg Views
20,527
Posts / Week
0.94
Growth Score
16.2 / 100
Engagement
0.68%
A sponsored post from Penelope Bourbon is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
