Manager: @dheeraj_guptaa Business & Queries:
Followers
6.9M
Following
17
Total Posts
Engagement Rate
1.72%
Avg Likes
118,699
Avg Comments
Payal Malik is a verified Business creator. The account has built 6.9M followers on Instagram. Its posts sit across business and lifestyle. Payal Malik has shared 4,337 posts to date, currently around 4 posts a week. Typical posts draw 118,699 likes and 789 comments, putting engagement at 1.72%.
Payal_malik_53 is a Business account on Instagram with 6.9M followers and 4,337 published posts.
Benchmarked against 575 Business accounts with over 1M followers, Payal_malik_53 posts a 1.72% engagement rate that is above the median of 1.08%.
Roughly one in 151 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Payal_malik_53 sits at about 4 posts per week.
With 6.9M followers but only 17 accounts followed back, Payal_malik_53 shows the ratio of a well-established account.
Estimated sponsored-post value
$42,000–$78,000
Based on 6.9M followers and a 1.72% engagement rate, a single sponsored post by Payal_malik_53 is worth an estimated $42,000–$78,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Payal_malik_53 | Cohort median |
|---|---|---|
| Engagement rate | 1.72% | 1.08% |
| Average likes | 118,699 | 29,775 |
| Average comments | 789 | 402 |
| Posts per week | 4.24 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Payal Malik is a verified business creator on Instagram, with 6.9M followers.
Payal Malik posts on Instagram as @payal_malik_53.
Payal Malik has 6,942,952 followers on Instagram (6.9M) as of Apr 27, 2026.
Payal Malik's engagement rate is 1.72%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Payal Malik average 118,699 likes and 789 comments.
Payal Malik posts about 4 times per week on average.
Payal Malik is registered as a creator account on Instagram and is verified.
Payal Malik is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,337 posts.
Yes. Payal Malik carries the blue verified badge on Instagram.
4,337
789
Posts / Week
4.24
Growth Score
34.4 / 100
Follower Ratio
408408.9×
Engagement
3.69%
A sponsored post from Payal Malik is estimated at $42,000 to $78,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
