big ol’ softy building a life in nyc equally silly & earnest wellness | home | my kitty girl
Outreach This Creator For FreePaul Butler is a verified Home & DIY creator. The account has built 29.2K followers on Instagram. The account posts mainly around home & diy and health topics. The account has published 511 posts, currently less than one post a week. Engagement runs at 24.92%, or about 7,144 likes and 133 comments per post.
The Home & DIY account Paulthebutler has posted 511 times on Instagram and drawn 29.2K followers.
Paulthebutler's 24.92% engagement rate is in the top quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 54 likes, which reads as a healthy amount of conversation.
Paulthebutler's output runs to less than one post per week.
Estimated sponsored-post value
$410–$760
Based on 29.2K followers and a 24.92% engagement rate, a single sponsored post by Paulthebutler is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Health
| Metric | Paulthebutler | Cohort median |
|---|---|---|
| Engagement rate | 24.92% | 0.75% |
| Average likes | 7,144 | 200 |
| Average comments | 133 | 9 |
| Posts per week | 0.34 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 8, 2026
Paul Butler is a verified home & diy creator on Instagram, with 29.2K followers.
Paul Butler posts on Instagram as @paulthebutler.
Paul Butler has 29,206 followers on Instagram (29.2K) as of Sep 8, 2026.
Paul Butler's engagement rate is 24.92%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Paul Butler average 7,144 likes and 133 comments.
Paul Butler posts less than once a week on average.
Paul Butler is registered as a creator account on Instagram and is verified.
Paul Butler is categorized as a home & diy and health account in the InstME index, based on the profile's bio and Instagram category across 511 posts.
Yes. Paul Butler carries the blue verified badge on Instagram.
Avg Comments
133
Engagement
0.51%
A sponsored post from Paul Butler is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
