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Paulo Persil is a verified Lifestyle brand based in Brazil, with 629.4K followers on Instagram. Paulo Persil has shared 10,406 posts to date, currently less than one post a week. Engagement runs at 1.23%, or about 7,615 likes and 104 comments per post.
Tracked in the InstME index, Paulopersil is a Lifestyle account with 629.4K followers and a back catalogue of 10,406 posts.
Against 826 Lifestyle accounts with 100K–1M followers in the InstME index, Paulopersil's 1.23% engagement rate lands below the median of 2.99%.
At one comment per 73 likes, the ratio points to an audience that mostly engages through likes.
Paulopersil currently publishes less than one post per week.
Paulopersil keeps its following list short (2,013) relative to 629.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,700–$5,000
Based on 629.4K followers and a 1.23% engagement rate, a single sponsored post by Paulopersil is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Paulopersil | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 2.99% |
| Average likes | 7,615 | 7,188 |
| Average comments | 104 | 111 |
| Posts per week | 0.38 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paulopersil | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 0.7% |
| Average likes | 7,615 | 1,631 |
| Average comments | 104 | 63 |
| Posts per week | 0.38 | 1.22 |
Median values from 754 accounts in Brazil with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Paulo Persil is a verified lifestyle brand based in Brazil on Instagram, with 629.4K followers.
Paulo Persil posts on Instagram as @paulopersil.
Paulo Persil has 629,376 followers on Instagram (629.4K) as of Sep 6, 2026.
Paulo Persil's engagement rate is 1.23%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Paulo Persil average 7,615 likes and 104 comments.
Paulo Persil posts less than once a week on average.
Paulo Persil is registered as a business account on Instagram and is verified.
Paulo Persil is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 10,406 posts.
Paulo Persil's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
104
Engagement
0.53%
Yes. Paulo Persil carries the blue verified badge on Instagram.
A sponsored post from Paulo Persil is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.