Founder + President of SCAD | @scaddotedu 🐝 Educator, Author, Podcast Host 🎙️ On Creativity with Paula Wallace 👇 Subscribe to my YouTube
Followers
58.6K
Following
3.2K
Total Posts
Engagement Rate
2.48%
Avg Likes
1,407
Avg Comments
Paula S. Wallace is a verified Business creator. The account has built 58.6K followers on Instagram. Content spans business and pets. To date Paula S. Wallace has posted 3,606 times, currently around 3 posts a week. Typical posts draw 1,407 likes and 47 comments, putting engagement at 2.48%.
Paulaswallace is a Business account whose 3,606 posts have grown a following of 58.6K on Instagram.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Paulaswallace's 2.48% engagement rate is above the median of 1.46%.
Roughly one in 30 likes comes with a comment, a healthy amount of conversation.
On average Paulaswallace's video content earns 25.6K views, roughly 44% of the follower base per post.
Posting frequency for Paulaswallace sits at about 3 posts per week.
Estimated sponsored-post value
$510–$950
Based on 58.6K followers and a 2.48% engagement rate, a single sponsored post by Paulaswallace is worth an estimated $510–$950. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Pets
| Metric | Paulaswallace | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 1.46% |
| Average likes | 1,407 | 334 |
| Average comments | 47 | 22 |
| Posts per week | 2.71 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
Paula S. Wallace is a verified business creator on Instagram, with 58.6K followers.
Paula S. Wallace posts on Instagram as @paulaswallace.
Paula S. Wallace has 58,639 followers on Instagram (58.6K) as of Jul 13, 2026.
Paula S. Wallace's engagement rate is 2.48%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Paula S. Wallace average 1,407 likes and 47 comments.
Paula S. Wallace posts about 3 times per week on average.
Paula S. Wallace is registered as a creator account on Instagram and is verified.
Paula S. Wallace is categorized as a business and pets account in the InstME index, based on the profile's bio and Instagram category across 3,606 posts.
Yes. Paula S. Wallace carries the blue verified badge on Instagram.
3,606
47
Avg Views
25,589
Posts / Week
2.71
Growth Score
49.6 / 100
173.8K
Engagement
0.26%
A sponsored post from Paula S. Wallace is estimated at $510 to $950. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
