Skincare that keeps its promises.
Outreach This Creator For FreeFollowers
1.3M
Following
2.6K
Total Posts
Engagement Rate
0.04%
Avg Likes
479
Avg Comments
Paula's Choice Skincare runs a verified Beauty brand account based in United States with 1.3M followers on Instagram. Content spans beauty and automotive. To date Paula's Choice Skincare has posted 151 times, currently less than one post a week. Posts average 479 likes and 55 comments, an engagement rate of 0.04%.
The Beauty account Paulaschoice has posted 151 times on Instagram and drawn 1.3M followers.
Paulaschoice's 0.04% engagement rate is in the bottom quarter (median: 0.32%) among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Paulaschoice's output runs to less than one post per week.
The account follows just 2,595 others against 1.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,600–$8,600
Based on 1.3M followers and a 0.04% engagement rate, a single sponsored post by Paulaschoice is worth an estimated $4,600–$8,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Paulaschoice | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.32% |
| Average likes | 479 | 6,917 |
| Average comments | 55 | 196 |
| Posts per week | 0.74 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paulaschoice | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.29% |
| Average likes | 479 | 5,545 |
| Average comments | 55 | 221 |
| Posts per week | 0.74 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Paula's Choice Skincare is a verified beauty brand based in United States on Instagram, with 1.3M followers.
Paula's Choice Skincare posts on Instagram as @paulaschoice.
Paula's Choice Skincare has 1,324,964 followers on Instagram (1.3M) as of Jul 11, 2026.
Paula's Choice Skincare's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Paula's Choice Skincare average 479 likes and 55 comments.
Paula's Choice Skincare posts less than once a week on average.
Paula's Choice Skincare is registered as a business account on Instagram and is verified.
Paula's Choice Skincare is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 151 posts.
151
55
Posts / Week
0.74
Growth Score
0.8 / 100
Follower Ratio
510.6×
Engagement
8.46%
Paula's Choice Skincare's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Paula's Choice Skincare carries the blue verified badge on Instagram.
A sponsored post from Paula's Choice Skincare is estimated at $4,600 to $8,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
