The Lady can cook.
Outreach This Creator For FreeFollowers
538.8K
Following
63
Total Posts
Engagement Rate
0.41%
Avg Likes
2,188
Avg Comments
Paula Deen is a verified Food brand on Instagram based in United States, tracked in the InstME index with 538.8K followers. The account has published 2,150 posts, currently around 4 posts a week. Engagement runs at 0.41%, or about 2,188 likes and 38 comments per post.
Counting 538.8K followers and 2,150 posts, Pauladeen_official sits in the InstME index as a Food account.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Pauladeen_official posts a 0.41% engagement rate that is below the median of 0.74%.
Followers weigh in with a comment about every 57 likes, a healthy amount of conversation.
Posting frequency for Pauladeen_official sits at about 4 posts per week.
With 538.8K followers but only 63 accounts followed back, Pauladeen_official shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,500
Based on 538.8K followers and a 0.41% engagement rate, a single sponsored post by Pauladeen_official is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Pauladeen_official | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.74% |
| Average likes | 2,188 | 1,665 |
| Average comments | 38 | 54 |
| Posts per week | 4.42 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pauladeen_official | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.57% |
| Average likes | 2,188 | 1,175 |
| Average comments | 38 | 47 |
| Posts per week | 4.42 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Paula Deen is a verified food brand based in United States on Instagram, with 538.8K followers.
Paula Deen posts on Instagram as @pauladeen_official.
Paula Deen has 538,780 followers on Instagram (538.8K) as of Jul 15, 2026.
Paula Deen's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Paula Deen average 2,188 likes and 38 comments.
Paula Deen posts about 4 times per week on average.
Paula Deen is registered as a business account on Instagram and is verified.
Paula Deen is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,150 posts.
Paula Deen's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,150
38
Posts / Week
4.42
Growth Score
8.2 / 100
Follower Ratio
8552.1×
Engagement
0.87%
Yes. Paula Deen carries the blue verified badge on Instagram.
A sponsored post from Paula Deen is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
