We're in business to save our home planet.
Outreach This Creator For FreeFollowers
5.5M
Following
873
Total Posts
Engagement Rate
0.14%
Avg Likes
7,464
Avg Comments
Patagonia is a verified Business brand, with 5.5M followers on Instagram. Content spans business and home & diy. To date Patagonia has posted 4,245 times, currently around 6 posts a week. Posts average 7,464 likes and 61 comments, an engagement rate of 0.14%.
Patagonia operates a Business account on Instagram, pairing 5.5M followers with 4,245 posts.
Patagonia records a 0.14% engagement rate, in the bottom quarter (median: 1.08%) for the 575 Business accounts with over 1M followers tracked in the InstME index.
The audience comments once per 123 likes on average, an audience that mostly engages through likes.
Patagonia currently publishes about 6 posts per week.
Patagonia keeps its following list short (873) relative to 5.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$19,000–$36,000
Based on 5.5M followers and a 0.14% engagement rate, a single sponsored post by Patagonia is worth an estimated $19,000–$36,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
| Metric | Patagonia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.08% |
| Average likes | 7,464 | 29,775 |
| Average comments | 61 | 402 |
| Posts per week | 6.1 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Patagonia is a verified business brand on Instagram, with 5.5M followers.
Patagonia has 5,525,338 followers on Instagram (5.5M) as of Apr 27, 2026.
Patagonia's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Patagonia average 7,464 likes and 61 comments.
Patagonia posts about 6 times per week on average.
Patagonia is registered as a business account on Instagram and is verified.
Patagonia is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,245 posts.
Yes. Patagonia carries the blue verified badge on Instagram.
A sponsored post from Patagonia is estimated at $19,000 to $36,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,245
61
Posts / Week
6.1
Growth Score
2.8 / 100
Follower Ratio
6329.1×
Engagement
0.01%
