@
Brand
We're in business to save our home planet.
sprout.link/patagonia/Audience
Browse top profilesFollowers
5.5M
Following
873
Total Posts
Engagement & Performance
Engagement Rate
0.14%
Avg Likes
7,464
Avg Comments
What the numbers say about @patagonia
@patagonia is a Business account on Instagram with 5.5M followers and 4,245 published posts.
@patagonia has an engagement rate of 0.14%, which is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers, based on 330 accounts in the InstME index.
Followers leave about one comment for every 123 likes — an audience that mostly engages through likes.
@patagonia currently publishes about 6 posts per week.
The account follows just 873 others against 5.5M followers — a ratio typical of established creators and brands.
@patagonia vs similar accounts
| Metric | @patagonia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 7,464 | 29,934 |
| Average comments | 61 | 408 |
| Posts per week | 6.1 | 0.57 |
Median values from 330 Business accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
Unlock more stats about this user
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
Upgrade to ProSimilar Profiles
Explore Similar Segments
Data last updated: Apr 27, 2026
How @patagonia's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @patagonia: (7,464 avg likes + 61 avg comments) ÷ 5,525,338 followers × 100 ≈ 0.14%.
Frequently asked questions about @patagonia
How many followers does @patagonia have?
@patagonia has 5,525,338 followers on Instagram (5.5M) as of Apr 27, 2026.
What is @patagonia's engagement rate?
@patagonia's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers in the InstME index.
How many likes does @patagonia average per post?
Posts by @patagonia average 7,464 likes and 61 comments.
How often does @patagonia post on Instagram?
@patagonia posts about 6 times per week on average.
Is @patagonia a business or creator account?
@patagonia is registered as a business account on Instagram and is verified.
