We are here through every step of the parenting journey. ❤️ Tag @parents for a repost. ✨Link in bio ⤵
Followers
1.2M
Following
2.3K
Total Posts
Engagement Rate
0.14%
Avg Likes
1,725
Avg Comments
Parents is a verified business account on Instagram, tracked in the InstME index with 1.2M followers. The account has published 8,780 posts, currently around 3 posts a week. Engagement runs at 0.14%, or about 1,725 likes and 17 comments per post.
Parents has built an audience of 1.2M followers on Instagram over 8,780 posts as a business account.
On average, Parents's posts earn 1,725 likes and 17 comments, about one interaction per 714 followers.
The comment-to-like ratio works out to one comment per 101 likes, pointing to an audience that mostly engages through likes.
Lately Parents has been publishing about 3 posts per week.
Audience-quality analysis puts Parents at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 2,251 others against 1.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,400–$8,100
Based on 1.2M followers and a 0.14% engagement rate, a single sponsored post by Parents is worth an estimated $4,400–$8,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Parents | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 1,725 | 25,711 |
| Average comments | 17 | 376 |
| Posts per week | 3.19 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Parents is a verified Instagram brand on Instagram, with 1.2M followers.
Parents has 1,243,665 followers on Instagram (1.2M) as of Jul 15, 2026.
Parents's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Parents average 1,725 likes and 17 comments.
Parents posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Parents's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Parents is registered as a business account on Instagram and is verified.
Yes. Parents carries the blue verified badge on Instagram.
A sponsored post from Parents is estimated at $4,400 to $8,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,780
17
Posts / Week
3.19
Growth Score
2.8 / 100
Audience Score
100 / 100
Engagement
12.14%
