"World Music Best-Selling Indian Artist" 🏆 @mtv 💿 🌶️
Followers
69.7K
Following
497
Total Posts
Engagement Rate
31.64%
Avg Likes
21,607
Avg Comments
Panjabi MC is a verified Music brand. The account has built 69.7K followers on Instagram. Content spans music and art. To date Panjabi MC has posted 83 times, currently less than one post a week. Typical posts draw 21,607 likes and 445 comments, putting engagement at 31.64%.
The Music account Panjabimc has posted 83 times on Instagram and drawn 69.7K followers.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Panjabimc's 31.64% engagement rate comes in in the top quarter (median: 2.47%).
One comment lands for every 49 likes, which reads as a healthy amount of conversation.
Panjabimc maintains a rhythm of less than one post per week.
Audience-quality analysis puts Panjabimc at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 497 others against 69.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$980–$1,800
Based on 69.7K followers and a 31.64% engagement rate, a single sponsored post by Panjabimc is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Panjabimc | Cohort median |
|---|---|---|
| Engagement rate | 31.64% | 2.47% |
| Average likes | 21,607 | 535 |
| Average comments | 445 | 35 |
| Posts per week | 0.73 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Panjabi MC is a verified music brand on Instagram, with 69.7K followers.
Panjabi MC posts on Instagram as @panjabimc.
Panjabi MC has 69,686 followers on Instagram (69.7K) as of Jul 9, 2026.
Panjabi MC's engagement rate is 31.64%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Panjabi MC average 21,607 likes and 445 comments.
Panjabi MC posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Panjabi MC's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Panjabi MC is registered as a business account on Instagram and is verified.
Panjabi MC is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 83 posts.
83
445
Posts / Week
0.73
Growth Score
100 / 100
ER Rank
Top 7%
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
Engagement
0.35%
Yes. Panjabi MC carries the blue verified badge on Instagram.
A sponsored post from Panjabi MC is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
