Europe’s biggest celebration of Black music and culture 🙌🏾 2026 MOBO Awards — watch, relive, discover |
MOBO Awards is a verified Music creator on Instagram, tracked in the InstME index with 138.2K followers. The account has published 6,970 posts, currently less than one post a week. Posts average 111 likes and 387 comments, an engagement rate of 0.36%.
Counting 138.2K followers and 6,970 posts, Moboawards sits in the InstME index as a Music account.
Compared with 4,576 other Music accounts with 100K–1M followers in the InstME index, Moboawards's 0.36% engagement rate is in the bottom quarter (median: 1.76%).
Posting frequency for Moboawards sits at less than one post per week.
Moboawards comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$480–$900
Based on 138.2K followers and a 0.36% engagement rate, a single sponsored post by Moboawards is worth an estimated $480–$900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Moboawards | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.76% |
| Average likes | 111 | 4,115 |
| Average comments | 387 | 114 |
| Posts per week | 0.9 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
MOBO Awards is a verified music creator on Instagram, with 138.2K followers.
MOBO Awards posts on Instagram as @moboawards.
MOBO Awards has 138,174 followers on Instagram (138.2K) as of Jul 9, 2026.
MOBO Awards's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by MOBO Awards average 111 likes and 387 comments.
MOBO Awards posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of MOBO Awards's followers are low-quality or inactive, giving an audience-quality score of 88/100.
MOBO Awards is registered as a creator account on Instagram and is verified.
MOBO Awards is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 6,970 posts.
Total Posts
6,970
Avg Comments
387
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
2%
Yes. MOBO Awards carries the blue verified badge on Instagram.
A sponsored post from MOBO Awards is estimated at $480 to $900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
