The BBC is the world’s leading public service broadcaster
Outreach This Creator For FreeFollowers
6.8M
Following
198
Total Posts
Engagement Rate
0.13%
Avg Likes
8,378
Avg Comments
Bbc is a verified business account on Instagram based in United Kingdom, tracked in the InstME index with 6.8M followers. To date Bbc has posted 44,224 times, currently around 7 posts a week. Posts average 8,378 likes and 240 comments, an engagement rate of 0.13%.
Bbc is a business account on Instagram with 6.8M followers and 44,224 published posts.
Across recent posts, Bbc picks up 8,378 likes and 240 comments on average, one interaction per 786 followers.
Followers weigh in with a comment about every 35 likes, a healthy amount of conversation.
Bbc maintains a rhythm of about 7 posts per week, more than one per day.
With 6.8M followers but only 198 accounts followed back, Bbc shows the ratio of a well-established account.
Estimated sponsored-post value
$24,000–$44,000
Based on 6.8M followers and a 0.13% engagement rate, a single sponsored post by Bbc is worth an estimated $24,000–$44,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbc | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.02% |
| Average likes | 8,378 | 25,711 |
| Average comments | 240 | 376 |
| Posts per week | 7.1 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbc | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.6% |
| Average likes | 8,378 | 13,723 |
| Average comments | 240 | 237 |
| Posts per week | 7.1 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Bbc is a verified Instagram brand based in United Kingdom on Instagram, with 6.8M followers.
Bbc has 6,771,374 followers on Instagram (6.8M) as of Jul 15, 2026.
Bbc's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Bbc average 8,378 likes and 240 comments.
Bbc posts about 7 times per week on average.
Bbc is registered as a business account on Instagram and is verified.
Bbc's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Bbc carries the blue verified badge on Instagram.
A sponsored post from Bbc is estimated at $24,000 to $44,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
44,224
240
Posts / Week
7.1
Growth Score
2.6 / 100
Follower Ratio
34198.9×
Engagement
0.11%
