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5.9M
Following
510
Total Posts
Engagement Rate
0.08%
Avg Likes
4,227
Avg Comments
On Instagram, Reuters is a verified business account based in United Kingdom with an audience of 5.9M. To date Reuters has posted 12,593 times, currently around 60 posts a week. Engagement runs at 0.08%, or about 4,227 likes and 466 comments per post.
On Instagram, Reuters runs a business account that has published 12,593 posts and gathered 5.9M followers.
Typical engagement for Reuters runs to 4,227 likes and 466 comments a post, one interaction per 1,265 followers.
The audience comments once per 9 likes on average, an unusually discussion-heavy audience.
Reuters currently publishes about 60 posts per week, more than one per day.
Reuters follows only 510 accounts while being followed by 5.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$21,000–$39,000
Based on 5.9M followers and a 0.08% engagement rate, a single sponsored post by Reuters is worth an estimated $21,000–$39,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Reuters | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 4,227 | 25,711 |
| Average comments | 466 | 376 |
| Posts per week | 59.61 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Reuters | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.6% |
| Average likes | 4,227 | 13,723 |
| Average comments | 466 | 237 |
| Posts per week | 59.61 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Reuters is a verified Instagram brand based in United Kingdom on Instagram, with 5.9M followers.
Reuters has 5,936,997 followers on Instagram (5.9M) as of Jul 15, 2026.
Reuters's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Reuters average 4,227 likes and 466 comments.
Reuters posts about 60 times per week on average.
Reuters is registered as a business account on Instagram and is verified.
Reuters's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Reuters carries the blue verified badge on Instagram.
A sponsored post from Reuters is estimated at $21,000 to $39,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,593
466
Posts / Week
59.61
Growth Score
1.6 / 100
Follower Ratio
11641.2×
Engagement
0.1%
