@
Brand
The official Instagram account of Overwatch Esports | #OWEsports
linktr.ee/owcsAudience
Browse top profilesFollowers
442.6K
Following
104
Total Posts
Engagement & Performance
Engagement Rate
1.14%
Avg Likes
4,938
Avg Comments
What the numbers say about @ow_esports
With 442.6K followers across 3,825 posts, @ow_esports is one of the business accounts tracked in the InstME index.
On average, @ow_esports's posts earn 4,938 likes and 91 comments, about one interaction per 88 followers.
The comment-to-like ratio works out to one comment per 54 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 104 others against 442.6K followers — a ratio typical of established creators and brands.
@ow_esports vs similar accounts
| Metric | @ow_esports | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 1.31% |
| Average likes | 4,938 | 3,232 |
| Average comments | 91 | 79 |
| Posts per week | 0.99 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
How @ow_esports's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @ow_esports: (4,938 avg likes + 91 avg comments) ÷ 442,625 followers × 100 ≈ 1.14%.
Frequently asked questions about @ow_esports
How many followers does @ow_esports have?
@ow_esports has 442,625 followers on Instagram (442.6K) as of Apr 24, 2026.
What is @ow_esports's engagement rate?
@ow_esports's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers.
How many likes does @ow_esports average per post?
Posts by @ow_esports average 4,938 likes and 91 comments.
How often does @ow_esports post on Instagram?
@ow_esports posts less than once a week on average.
Is @ow_esports a business or creator account?
@ow_esports is registered as a business account on Instagram and is verified.
