The official Instagram account of Overwatch Esports | #OWEsports
Followers
442.6K
Following
104
Total Posts
Engagement Rate
1.14%
Avg Likes
4,938
Avg Comments
Overwatch Esports is a verified Gaming brand on Instagram, tracked in the InstME index with 442.6K followers. To date Overwatch Esports has posted 3,825 times, currently less than one post a week. Engagement runs at 1.14%, or about 4,938 likes and 91 comments per post.
The Gaming account Ow_esports has posted 3,825 times on Instagram and drawn 442.6K followers.
Among 594 Gaming accounts with 100K–1M followers in the InstME index, Ow_esports's 1.14% engagement rate comes in below the median of 3.42%.
Followers weigh in with a comment about every 54 likes, a healthy amount of conversation.
Lately Ow_esports has been publishing less than one post per week.
At 100/100 on audience quality, Ow_esports carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 104 others against 442.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 442.6K followers and a 1.14% engagement rate, a single sponsored post by Ow_esports is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ow_esports | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 3.42% |
| Average likes | 4,938 | 9,433 |
| Average comments | 91 | 139 |
| Posts per week | 0.99 | 0.61 |
Median values from 594 Gaming accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Overwatch Esports is a verified gaming brand on Instagram, with 442.6K followers.
Overwatch Esports posts on Instagram as @ow_esports.
Overwatch Esports has 442,625 followers on Instagram (442.6K) as of Apr 24, 2026.
Overwatch Esports's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is below the median of 3.42% for Gaming accounts with 100K–1M followers in the InstME index.
Posts by Overwatch Esports average 4,938 likes and 91 comments.
Overwatch Esports posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Overwatch Esports's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Overwatch Esports is registered as a business account on Instagram and is verified.
Overwatch Esports is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 3,825 posts.
3,825
91
Posts / Week
0.99
Growth Score
22.8 / 100
ER Rank
50th
Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Engagement
0.6%
Yes. Overwatch Esports carries the blue verified badge on Instagram.
A sponsored post from Overwatch Esports is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
