Publisher of Fallout, DOOM, Elder Scrolls, Starfield, Indiana Jones and the Great Circle, Wolfenstein and more!
Followers
1.2M
Following
21
Total Posts
Engagement Rate
1.35%
Avg Likes
16,362
Avg Comments
Bethesda Softworks is a verified business account, with 1.2M followers on Instagram. Bethesda Softworks has shared 4,073 posts to date, currently around 3 posts a week. Engagement runs at 1.35%, or about 16,362 likes and 409 comments per post.
Bethesda operates a business account on Instagram, pairing 1.2M followers with 4,073 posts.
Bethesda's posts draw around 16,362 likes and 409 comments each, close to one interaction for every 74 followers.
At one comment per 40 likes, the ratio points to a healthy amount of conversation.
Bethesda keeps a posting cadence of about 3 posts per week.
Bethesda keeps its following list short (21) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,900–$11,000
Based on 1.2M followers and a 1.35% engagement rate, a single sponsored post by Bethesda is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bethesda | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 1.02% |
| Average likes | 16,362 | 25,711 |
| Average comments | 409 | 376 |
| Posts per week | 3.24 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Bethesda Softworks is a verified Instagram brand on Instagram, with 1.2M followers.
Bethesda Softworks posts on Instagram as @bethesda.
Bethesda Softworks has 1,239,788 followers on Instagram (1.2M) as of Jul 11, 2026.
Bethesda Softworks's engagement rate is 1.35%, calculated from average likes and comments per post relative to followers.
Posts by Bethesda Softworks average 16,362 likes and 409 comments.
Bethesda Softworks posts about 3 times per week on average.
Bethesda Softworks is registered as a business account on Instagram and is verified.
Yes. Bethesda Softworks carries the blue verified badge on Instagram.
A sponsored post from Bethesda Softworks is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,073
409
Posts / Week
3.24
Growth Score
27 / 100
Follower Ratio
59037.5×
3.6M
Engagement
0.03%
