@
Brand
🌎 Educating & inspiring overland & adventure travel events 🏔️ Mtn West Aug 21-23 🍁 East Oct 23-25 🌴 SoCal Mar 13-14 🌵 West May 14-16 🌲 PNW June 25-27
linkin.bio/overlandexpoAudience
Browse top profilesFollowers
227.5K
Following
3.2K
Total Posts
Engagement & Performance
Engagement Rate
0.07%
Avg Likes
147
Avg Comments
What the numbers say about @overlandexpo
@overlandexpo has built an audience of 227.5K followers on Instagram over 4,201 posts as a Travel account.
Compared with 496 other Travel accounts with 100K–1M followers in the InstME index, @overlandexpo's 0.07% engagement rate is in the bottom quarter (median: 0.95%).
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 9 posts per week — more than one per day.
@overlandexpo vs similar accounts
| Metric | @overlandexpo | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.95% |
| Average likes | 147 | 2,159 |
| Average comments | 7 | 61 |
| Posts per week | 9.18 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @overlandexpo's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @overlandexpo: (147 avg likes + 7 avg comments) ÷ 227,478 followers × 100 ≈ 0.07%.
Frequently asked questions about @overlandexpo
How many followers does @overlandexpo have?
@overlandexpo has 227,478 followers on Instagram (227.5K) as of Jul 9, 2026.
What is @overlandexpo's engagement rate?
@overlandexpo's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
How many likes does @overlandexpo average per post?
Posts by @overlandexpo average 147 likes and 7 comments.
How often does @overlandexpo post on Instagram?
@overlandexpo posts about 9 times per week on average.
Is @overlandexpo a business or creator account?
@overlandexpo is registered as a business account on Instagram.
