🌎 Educating & inspiring overland & adventure travel events 🏔️ Mtn West Aug 21-23 🍁 East Oct 23-25 🌴 SoCal Mar 13-14 🌵 West May 14-16 🌲 PNW June 25-27
Outreach This Creator For FreeFollowers
227.5K
Following
3.2K
Total Posts
Engagement Rate
0.07%
Avg Likes
147
Avg Comments
Overland Expo® runs a Travel brand account with 227.5K followers on Instagram. Content spans travel and pets. To date Overland Expo® has posted 4,201 times, currently around 9 posts a week. Engagement runs at 0.07%, or about 147 likes and 7 comments per post.
Counting 227.5K followers and 4,201 posts, Overlandexpo sits in the InstME index as a Travel account.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Overlandexpo's 0.07% engagement rate is in the bottom quarter (median: 0.92%).
Followers weigh in with a comment about every 21 likes, a healthy amount of conversation.
Overlandexpo maintains a rhythm of about 9 posts per week, more than one per day.
Overlandexpo's audience-quality score is 58/100, with 35% of followers looking low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$800–$1,500
Based on 227.5K followers and a 0.07% engagement rate, a single sponsored post by Overlandexpo is worth an estimated $800–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Overlandexpo | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.92% |
| Average likes | 147 | 1,974 |
| Average comments | 7 | 53 |
| Posts per week | 9.18 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Overland Expo® is a travel brand on Instagram, with 227.5K followers.
Overland Expo® posts on Instagram as @overlandexpo.
Overland Expo® has 227,478 followers on Instagram (227.5K) as of Jul 9, 2026.
Overland Expo®'s engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Overland Expo® average 147 likes and 7 comments.
Overland Expo® posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 35% of Overland Expo®'s followers are low-quality or inactive, giving an audience-quality score of 58/100.
Overland Expo® is registered as a business account on Instagram.
Overland Expo® is categorized as a travel and pets account in the InstME index, based on the profile's bio and Instagram category across 4,201 posts.
4,201
7
Posts / Week
9.18
Growth Score
1.4 / 100
ER Rank
9th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Pets
Engagement
1.51%
A sponsored post from Overland Expo® is estimated at $800 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
