Founder & Owner: @origincolllective @nailybayo @bayana.bag DJ-Duo @baoubayo Creative director @base08_ Project manager
Followers
3.7K
Following
1.6K
Total Posts
Engagement Rate
5.36%
Avg Likes
172
Avg Comments
OB is a Business brand. The account has built 3.7K followers on Instagram. Content spans business and beauty. To date OB has posted 129 times, currently less than one post a week. Typical posts draw 172 likes and 24 comments, putting engagement at 5.36%.
Counting 3.7K followers and 129 posts, Oumou_bayo sits in the InstME index as a Business account.
Compared with 5,774 other Business accounts with 1K–10K followers in the InstME index, Oumou_bayo's 5.36% engagement rate is above the median of 4.58%.
The comment-to-like ratio works out to one comment per 7 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Oumou_bayo sits at less than one post per week.
Estimated sponsored-post value
$51–$95
Based on 3.7K followers and a 5.36% engagement rate, a single sponsored post by Oumou_bayo is worth an estimated $51–$95. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Beauty
| Metric | Oumou_bayo | Cohort median |
|---|---|---|
| Engagement rate | 5.36% | 4.58% |
| Average likes | 172 | 120 |
| Average comments | 24 | 13 |
| Posts per week | 0.07 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
OB is a business brand on Instagram, with 3.7K followers.
OB posts on Instagram as @oumou_bayo.
OB has 3,672 followers on Instagram (3.7K) as of Jul 12, 2026.
OB's engagement rate is 5.36%, calculated from average likes and comments per post relative to followers. That is above the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by OB average 172 likes and 24 comments.
OB posts less than once a week on average.
OB is registered as a business account on Instagram.
OB is categorized as a business and beauty account in the InstME index, based on the profile's bio and Instagram category across 129 posts.
A sponsored post from OB is estimated at $51 to $95. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
129
24
Posts / Week
0.07
Growth Score
100 / 100
Follower Ratio
2.2×
Engagement
5.24%
