CEO, @HiPNOTT Records | Producer | Curator of Timeless Hip Hop
Followers
27.3K
Following
7.4K
Total Posts
Engagement Rate
1.66%
Avg Likes
403
Avg Comments
The Other Guys is a verified Music creator on Instagram, tracked in the InstME index with 27.3K followers. The account posts mainly around music and business topics. The Other Guys has shared 789 posts to date, currently less than one post a week. Posts average 403 likes and 50 comments, an engagement rate of 1.66%.
Otherguysmusic is a Music account whose 789 posts have grown a following of 27.3K on Instagram.
Benchmarked against 17,051 Music accounts with 10Kβ100K followers, Otherguysmusic posts a 1.66% engagement rate that is below the median of 2.47%.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Otherguysmusic's output runs to less than one post per week.
Estimated sponsored-post value
$160β$290
Based on 27.3K followers and a 1.66% engagement rate, a single sponsored post by Otherguysmusic is worth an estimated $160β$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women Β· mostly 16β30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Otherguysmusic | Cohort median |
|---|---|---|
| Engagement rate | 1.66% | 2.47% |
| Average likes | 403 | 535 |
| Average comments | 50 | 35 |
| Posts per week | 0.07 | 0.35 |
Median values from 17,051 Music accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Other Guys is a verified music creator on Instagram, with 27.3K followers.
The Other Guys posts on Instagram as @otherguysmusic.
The Other Guys has 27,286 followers on Instagram (27.3K) as of Jul 12, 2026.
The Other Guys's engagement rate is 1.66%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10Kβ100K followers in the InstME index.
Posts by The Other Guys average 403 likes and 50 comments.
The Other Guys posts less than once a week on average.
The Other Guys is registered as a creator account on Instagram and is verified.
The Other Guys is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 789 posts.
Yes. The Other Guys carries the blue verified badge on Instagram.
789
50
Posts / Week
0.07
Growth Score
33.2 / 100
Follower Ratio
3.7Γ
Engagement
0.02%
A sponsored post from The Other Guys is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
