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175.9K
Following
760
Total Posts
Engagement Rate
0.43%
Avg Likes
737
Avg Comments
Ormsby Guitars is a Music brand on Instagram based in Australia, tracked in the InstME index with 175.9K followers. Its posts sit across music and business. The account has published 6,982 posts, currently around 6 posts a week. Posts average 737 likes and 20 comments, an engagement rate of 0.43%.
Counting 175.9K followers and 6,982 posts, Ormsbyguitars sits in the InstME index as a Music account.
Benchmarked against 4,576 Music accounts with 100K–1M followers, Ormsbyguitars posts a 0.43% engagement rate that is in the bottom quarter (median: 1.76%).
One comment lands for every 37 likes, which reads as a healthy amount of conversation.
Lately Ormsbyguitars has been publishing about 6 posts per week.
With 175.9K followers but only 760 accounts followed back, Ormsbyguitars shows the ratio of a well-established account.
Estimated sponsored-post value
$620–$1,100
Based on 175.9K followers and a 0.43% engagement rate, a single sponsored post by Ormsbyguitars is worth an estimated $620–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Ormsbyguitars | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.76% |
| Average likes | 737 | 4,115 |
| Average comments | 20 | 114 |
| Posts per week | 5.62 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ormsbyguitars | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.7% |
| Average likes | 737 | 1,539 |
| Average comments | 20 | 38 |
| Posts per week | 5.62 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Ormsby Guitars is a music brand based in Australia on Instagram, with 175.9K followers.
Ormsby Guitars posts on Instagram as @ormsbyguitars.
Ormsby Guitars has 175,880 followers on Instagram (175.9K) as of Jul 13, 2026.
Ormsby Guitars's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Ormsby Guitars average 737 likes and 20 comments.
Ormsby Guitars posts about 6 times per week on average.
Ormsby Guitars is registered as a business account on Instagram.
Ormsby Guitars is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 6,982 posts.
Ormsby Guitars's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,982
20
Posts / Week
5.62
Growth Score
8.6 / 100
Follower Ratio
231.4×
Engagement
0.13%
A sponsored post from Ormsby Guitars is estimated at $620 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
