Orla Kiely is a verified Fashion brand, with 172.8K followers on Instagram. The account has published 2,850 posts, currently less than one post a week. Posts average 268 likes and 7 comments, an engagement rate of 0.16%.
Tracked in the InstME index, Orlakiely is a Fashion account with 172.8K followers and a back catalogue of 2,850 posts.
Orlakiely records a 0.16% engagement rate, in the bottom quarter (median: 0.86%) for the 2,126 Fashion accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 39 likes, a healthy amount of conversation.
Orlakiely currently publishes less than one post per week.
InstME's checks rate Orlakiely's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Orlakiely keeps its following list short (306) relative to 172.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$600–$1,100
Based on 172.8K followers and a 0.16% engagement rate, a single sponsored post by Orlakiely is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Orlakiely | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.86% |
| Average likes | 268 | 1,969 |
| Average comments | 7 | 58 |
| Posts per week | 0.82 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Orla Kiely is a verified fashion brand on Instagram, with 172.8K followers.
Orla Kiely posts on Instagram as @orlakiely.
Orla Kiely has 172,773 followers on Instagram (172.8K) as of Jul 10, 2026.
Orla Kiely's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Orla Kiely average 268 likes and 7 comments.
Orla Kiely posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Orla Kiely's followers are low-quality or inactive, giving an audience-quality score of 100/100.
A passion for Colour & Print. Since 1995 🔗 Shop SS26 📸 Tag #OrlaKiely & @orlakiely
Total Posts
2,850
Avg Comments
7
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
509.2K
Engagement
11.69%
Orla Kiely is registered as a business account on Instagram and is verified.
Orla Kiely is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 2,850 posts.
Yes. Orla Kiely carries the blue verified badge on Instagram.
A sponsored post from Orla Kiely is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
