These are the products of the hair-obsessed. #oribeobsessed
Outreach This Creator For FreeFollowers
507.3K
Following
1.3K
Total Posts
Engagement Rate
0.14%
Avg Likes
717
Avg Comments
Oribe is a verified Beauty brand on Instagram, tracked in the InstME index with 507.3K followers. The account posts mainly around beauty and tech topics. Oribe has shared 4,639 posts to date, currently around 7 posts a week. Posts average 717 likes and 17 comments, an engagement rate of 0.14%.
As a Beauty account, Oribe reaches 507.3K followers on Instagram across 4,639 published posts.
Oribe's 0.14% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 42 likes, pointing to a healthy amount of conversation.
Posting frequency for Oribe sits at about 7 posts per week, more than one per day.
Oribe comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,301 others against 507.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 507.3K followers and a 0.14% engagement rate, a single sponsored post by Oribe is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Oribe | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.47% |
| Average likes | 717 | 1,059 |
| Average comments | 17 | 46 |
| Posts per week | 7 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Oribe is a verified beauty brand on Instagram, with 507.3K followers.
Oribe has 507,268 followers on Instagram (507.3K) as of Apr 27, 2026.
Oribe's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Oribe average 717 likes and 17 comments.
Oribe posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of Oribe's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Oribe is registered as a business account on Instagram and is verified.
Oribe is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 4,639 posts.
Yes. Oribe carries the blue verified badge on Instagram.
4,639
17
Posts / Week
7
Growth Score
2.8 / 100
ER Rank
14th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
1.4M
Engagement
0.78%
A sponsored post from Oribe is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
