Store on London’s Kings Road 🦚 Specialising in Indian antique furniture, artefacts, statues, made to measure chik blinds and jewellery @opiumjewels
Outreach This Creator For FreeFollowers
29.3K
Following
880
Total Posts
Engagement Rate
0.15%
Avg Likes
41
Avg Comments
OPIUM is a Home & DIY brand based in United Kingdom, with 29.3K followers on Instagram. Content spans home & diy and art. OPIUM has shared 448 posts to date, currently less than one post a week. Posts average 41 likes and 4 comments, an engagement rate of 0.15%.
Tracked in the InstME index, Opiumkingsroad is a Home & DIY account with 29.3K followers and a back catalogue of 448 posts.
Opiumkingsroad records a 0.15% engagement rate, in the bottom quarter (median: 0.75%) for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Opiumkingsroad has published less than one post per week.
Estimated sponsored-post value
$100–$190
Based on 29.3K followers and a 0.15% engagement rate, a single sponsored post by Opiumkingsroad is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Art
| Metric | Opiumkingsroad | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.75% |
| Average likes | 41 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 0.63 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Opiumkingsroad | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.59% |
| Average likes | 41 | 163 |
| Average comments | 4 | 6 |
| Posts per week | 0.63 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
OPIUM is a home & diy brand based in United Kingdom on Instagram, with 29.3K followers.
OPIUM posts on Instagram as @opiumkingsroad.
OPIUM has 29,316 followers on Instagram (29.3K) as of Jul 16, 2026.
OPIUM's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by OPIUM average 41 likes and 4 comments.
OPIUM posts less than once a week on average.
OPIUM is registered as a business account on Instagram.
OPIUM is categorized as a home & diy and art account in the InstME index, based on the profile's bio and Instagram category across 448 posts.
OPIUM's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
448
4
Posts / Week
0.63
Growth Score
3 / 100
Follower Ratio
33.3×
Engagement
6.3%
A sponsored post from OPIUM is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
