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linkin.bio/theheraldscotland/Followers
79.6K
Following
176
Total Posts
Engagement Rate
87.9%
Avg Likes
68,856
Avg Comments
Theheraldscotland has built an audience of 79.6K followers on Instagram over 3,960 posts as a Home & DIY account.
Compared with 278 other Home & DIY accounts with 10K–100K followers in the InstME index, Theheraldscotland's 87.9% engagement rate is in the top quarter (median: 0.94%).
The comment-to-like ratio works out to one comment per 60 likes, pointing to an audience that mostly engages through likes.
Video content averages 4.2M views — 52.4× the follower count, a sign posts regularly travel beyond the existing audience.
Recent posting activity averages less than one post per week.
The account follows just 176 others against 79.6K followers — a ratio typical of established creators and brands.
| Metric | Theheraldscotland | Cohort median |
|---|---|---|
| Engagement rate | 87.9% | 0.94% |
| Average likes | 68,856 | 258 |
| Average comments | 1,143 | 11 |
| Posts per week | 0.24 | 1.24 |
Median values from 278 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Theheraldscotland has 79,634 followers on Instagram (79.6K) as of Jul 15, 2026.
Theheraldscotland's engagement rate is 87.9%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.94%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Theheraldscotland average 68,856 likes and 1,143 comments.
Theheraldscotland posts less than once a week on average.
Theheraldscotland is registered as a business account on Instagram.
3,960
1,143
Avg Views
4,175,904
Posts / Week
0.24
Growth Score
100 / 100
Followers
112.4K
Engagement
15.86%
