The official #ootd page 🤍 469 million hashtags & counting! Your go-to source for outfit inspo ✨
Followers
803.2K
Following
375
Total Posts
Engagement Rate
37.18%
Avg Likes
296,206
Avg Comments
ootd.com is a verified Fashion creator, with 803.2K followers on Instagram. The account has published 690 posts, currently less than one post a week. Engagement runs at 37.18%, or about 296,206 likes and 2,419 comments per post.
Ootd shows up in the InstME index as a Fashion account, 803.2K followers, 690 posts.
Ootd has an engagement rate of 37.18%, which is in the top quarter (median: 0.86%) for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
Followers leave about one comment for every 122 likes, an audience that mostly engages through likes.
Ootd's recent cadence works out to less than one post per week.
Ootd follows only 375 accounts while being followed by 803.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$21,000
Based on 803.2K followers and a 37.18% engagement rate, a single sponsored post by Ootd is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Ootd | Cohort median |
|---|---|---|
| Engagement rate | 37.18% | 0.86% |
| Average likes | 296,206 | 1,969 |
| Average comments | 2,419 | 58 |
| Posts per week | 0.11 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
ootd.com is a verified fashion creator on Instagram, with 803.2K followers.
ootd.com posts on Instagram as @ootd.
ootd.com has 803,215 followers on Instagram (803.2K) as of Jul 11, 2026.
ootd.com's engagement rate is 37.18%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by ootd.com average 296,206 likes and 2,419 comments.
ootd.com posts less than once a week on average.
ootd.com is registered as a creator account on Instagram and is verified.
ootd.com is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 690 posts.
Yes. ootd.com carries the blue verified badge on Instagram.
690
2,419
Posts / Week
0.11
Growth Score
100 / 100
Follower Ratio
2141.9×
Engagement
0.03%
A sponsored post from ootd.com is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
