#ootd on Instagram, hashtag stats & best tags
108 creators in the InstME index post about ootd. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #ootd.
#ootd hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
108
Average followers
113,528
Median: 19,336
Average engagement rate
7.63%
Median: 2.14%
Average likes per post
4,368
Median: 441
Average comments per post
94
Median: 16
Average posts per month
15.8
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #ootd
Top countries
Share of creators with a known country
- South Korea17.4%
- United States17.4%
- United Kingdom13%
- Canada8.7%
- Italy8.7%
- Australia4.3%
- Austria4.3%
- France4.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English55.6%
- Korean22.2%
- Italian11.1%
- French5.6%
- German5.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion63.4%
- Lifestyle14%
- Food6.5%
- Beauty4.3%
- Fitness4.3%
- Art1.1%
- Business1.1%
- Education1.1%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 68% women / 32% men.
Modeled from the fashion, lifestyle, food creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #ootd
108 creators in the InstME index mention Ootd in their profile.
Heaven_lights
@heaven_lights
Followers
2.4M
Engagement
0.04%
ootd.com
@ootd
Followers
803.2K
Engagement
37.18%
ANNA
@anna_m_n_
Followers
368.9K
Engagement
0.81%
La Maison Simons
@maisonsimons
Followers
258.9K
Engagement
0.26%
Drag | FASHION and OOTD
@drag.is.boring
Followers
117.7K
Engagement
1.76%
Whitney Kutch
@hellowhitneyxo
Followers
77.9K
Engagement
0.33%
HL Ladies Community
@hlladies_community
Followers
77.4K
Engagement
0.15%
M A J A M A Z U R
@_m_mazur__
Followers
74K
Engagement
3.7%
임수아
@_______sooah_
Followers
71.4K
Engagement
2.39%
OOTD Bloggers
@ootdbloggers
Followers
48.1K
Engagement
0.49%
Cosfun
@cosfun_official
Followers
48.1K
Engagement
0.27%
Pitchaya S.
@pitch_pitchaya
Followers
40K
Engagement
2.86%
Tips for using #ootd
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 15.8 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#ootd hashtag FAQ
How many Instagram influencers use #ootd?
108 public Instagram creators with 1,000+ followers in the InstME index use ootd in their profile or content category.
What is a good engagement rate for #ootd posts?
The median engagement rate across #ootd creators is 2.14%, and the average is 7.63%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #ootd?
Use 20–30 hashtags per post, mixing broad tags like #ootd with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #ootd creators post from?
The largest share post from South Korea (17.4%), United States (17.4%), United Kingdom (13%), based on the #ootd creators in the index with a known country.
Find creators who already post about Ootd
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.