Taking you to the frontlines and behind the scenes of the work of @samaritanspurse around the world.
Followers
16.6K
Following
41
Total Posts
Engagement Rate
62.38%
Avg Likes
10,124
Avg Comments
On Instagram, On The Ground is a verified Nonprofit organization brand with an audience of 16.6K. The account has published 876 posts, currently around 1 post a week. Engagement runs at 62.38%, or about 10,124 likes and 250 comments per post.
With 16.6K followers across 876 posts, Onthegroundsp is one of the Nonprofit organization accounts tracked in the InstME index.
A post from Onthegroundsp usually lands 10,124 likes and 250 comments, near one interaction for every 2 followers.
The like-to-comment split is roughly 41 to one, indicating a healthy amount of conversation.
Onthegroundsp's recent cadence works out to about one post per week.
Onthegroundsp keeps its following list short (41) relative to 16.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$430
Based on 16.6K followers and a 62.38% engagement rate, a single sponsored post by Onthegroundsp is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Nonprofit organization
| Metric | Onthegroundsp | Cohort median |
|---|---|---|
| Engagement rate | 62.38% | 1.45% |
| Average likes | 10,124 | 339 |
| Average comments | 250 | 18 |
| Posts per week | 1.45 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
On The Ground is a verified nonprofit organization brand on Instagram, with 16.6K followers.
On The Ground posts on Instagram as @onthegroundsp.
On The Ground has 16,631 followers on Instagram (16.6K) as of Jul 16, 2026.
On The Ground's engagement rate is 62.38%, calculated from average likes and comments per post relative to followers.
Posts by On The Ground average 10,124 likes and 250 comments.
On The Ground posts about 1 time per week on average.
On The Ground is registered as a business account on Instagram and is verified.
On The Ground is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 876 posts.
Yes. On The Ground carries the blue verified badge on Instagram.
876
250
Posts / Week
1.45
Growth Score
100 / 100
Follower Ratio
405.6×
Engagement
0.14%
A sponsored post from On The Ground is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
