Hi! We’re America’s most trusted provider of sexual and reproductive health care, and we think we look pretty good for over 100 years old.
Followers
1.1M
Following
1K
Total Posts
Engagement Rate
0.82%
Avg Likes
9,098
Avg Comments
On Instagram, Planned Parenthood is a verified Health brand based in United States with an audience of 1.1M. Planned Parenthood has shared 3,391 posts to date, currently less than one post a week. Posts average 9,098 likes and 116 comments, an engagement rate of 0.82%.
Plannedparenthood shows up in the InstME index as a Health account, 1.1M followers, 3,391 posts.
Plannedparenthood has an engagement rate of 0.82%, which is above the median of 0.41% for Health accounts with over 1M followers, based on 55 accounts in the InstME index.
At one comment per 79 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Plannedparenthood has kept to less than one post per week.
Plannedparenthood follows only 1,009 accounts while being followed by 1.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,900–$7,300
Based on 1.1M followers and a 0.82% engagement rate, a single sponsored post by Plannedparenthood is worth an estimated $3,900–$7,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Plannedparenthood | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.41% |
| Average likes | 9,098 | 10,925 |
| Average comments | 116 | 228 |
| Posts per week | 0.43 | 0.94 |
Median values from 55 Health accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Plannedparenthood | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.81% |
| Average likes | 9,098 | 19,158 |
| Average comments | 116 | 344 |
| Posts per week | 0.43 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Planned Parenthood is a verified health brand based in United States on Instagram, with 1.1M followers.
Planned Parenthood posts on Instagram as @plannedparenthood.
Planned Parenthood has 1,120,079 followers on Instagram (1.1M) as of Aug 29, 2026.
Planned Parenthood's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is above the median of 0.41% for Health accounts with over 1M followers in the InstME index.
Posts by Planned Parenthood average 9,098 likes and 116 comments.
Planned Parenthood posts less than once a week on average.
Planned Parenthood is registered as a business account on Instagram and is verified.
Planned Parenthood is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 3,391 posts.
3,391
116
Posts / Week
0.43
Growth Score
16.4 / 100
Last Post
1 day ago
Engagement
0.17%
Dr. Stacie Barber | Physio + Strength + Mobility
@thephysiofix
Followers
1.2M
Engagement
0.15%
Planned Parenthood's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Planned Parenthood carries the blue verified badge on Instagram.
A sponsored post from Planned Parenthood is estimated at $3,900 to $7,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
