Supporting a community of Explorers who are illuminating and protecting the wonder of our world. More about our nonprofit work: natgeo.org
Followers
1.4M
Following
1.1K
Total Posts
Engagement Rate
0.19%
Avg Likes
2,780
Avg Comments
National Geographic Society is a verified Nonprofit organization brand, with 1.4M followers on Instagram. The account has published 2,921 posts, currently around 3 posts a week. Posts average 2,780 likes and 23 comments, an engagement rate of 0.19%.
Natgeosociety's Instagram presence spans 2,921 posts and 1.4M followers, profiling it as a Nonprofit organization account.
Natgeosociety's posts draw around 2,780 likes and 23 comments each, close to one interaction for every 517 followers.
For roughly every 124 likes there is one comment, an audience that mostly engages through likes.
Natgeosociety's recent cadence works out to about 3 posts per week.
Natgeosociety follows only 1,062 accounts while being followed by 1.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,100–$9,400
Based on 1.4M followers and a 0.19% engagement rate, a single sponsored post by Natgeosociety is worth an estimated $5,100–$9,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Nonprofit organization
| Metric | Natgeosociety | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.02% |
| Average likes | 2,780 | 25,711 |
| Average comments | 23 | 376 |
| Posts per week | 3 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
National Geographic Society is a verified nonprofit organization brand on Instagram, with 1.4M followers.
National Geographic Society posts on Instagram as @natgeosociety.
National Geographic Society has 1,449,078 followers on Instagram (1.4M) as of Jul 15, 2026.
National Geographic Society's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by National Geographic Society average 2,780 likes and 23 comments.
National Geographic Society posts about 3 times per week on average.
National Geographic Society is registered as a business account on Instagram and is verified.
National Geographic Society is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 2,921 posts.
2,921
23
Posts / Week
3
Growth Score
3.8 / 100
Follower Ratio
1364.5×
Engagement
0.15%
Yes. National Geographic Society carries the blue verified badge on Instagram.
A sponsored post from National Geographic Society is estimated at $5,100 to $9,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
