Find your next adventure! 📸 Tag @only_in_michigan & @onlyinyourstate to be featured 📧
Outreach This Creator For FreeFollowers
76.4K
Following
890
Total Posts
Engagement Rate
0.12%
Avg Likes
90
Avg Comments
Only In Michigan is a Travel brand on Instagram, tracked in the InstME index with 76.4K followers. The account has published 1,659 posts, currently around 3 posts a week. Engagement runs at 0.12%, or about 90 likes and 2 comments per post.
Only_in_michigan is a Travel account on Instagram with 76.4K followers and 1,659 published posts.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Only_in_michigan's 0.12% engagement rate is in the bottom quarter (median: 1.02%).
Comments arrive at about one per 54 likes, a sign of a healthy amount of conversation.
Only_in_michigan's output runs to about 3 posts per week.
At 70/100 on audience quality, Only_in_michigan carries an estimated 25% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$270–$500
Based on 76.4K followers and a 0.12% engagement rate, a single sponsored post by Only_in_michigan is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Only_in_michigan | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 90 | 250 |
| Average comments | 2 | 14 |
| Posts per week | 2.8 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Only In Michigan is a travel brand on Instagram, with 76.4K followers.
Only In Michigan posts on Instagram as @only_in_michigan.
Only In Michigan has 76,441 followers on Instagram (76.4K) as of Apr 23, 2026.
Only In Michigan's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Only In Michigan average 90 likes and 2 comments.
Only In Michigan posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 25% of Only In Michigan's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Only In Michigan is registered as a business account on Instagram.
Only In Michigan is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,659 posts.
1,659
2
Posts / Week
2.8
Growth Score
2.4 / 100
ER Rank
9th
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0%
A sponsored post from Only In Michigan is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
