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Outreach This Creator For FreeFollowers
12.8K
Following
6.8K
Total Posts
Engagement Rate
0.55%
Avg Likes
55
Avg Comments
On Air | Sunset is a Music brand on Instagram based in Brazil, tracked in the InstME index with 12.8K followers. Its posts sit across music and tech. To date On Air | Sunset has posted 56 times, currently around 14 posts a week. Posts average 55 likes and 15 comments, an engagement rate of 0.55%.
As a Music account, Onairlabel reaches 12.8K followers on Instagram across 56 published posts.
Onairlabel's 0.55% engagement rate is in the bottom quarter (median: 2.47%) among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Followers weigh in with a comment about every 4 likes, an unusually discussion-heavy audience.
Lately Onairlabel has been publishing about 14 posts per week, more than one per day.
Audience-quality analysis puts Onairlabel at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$45–$83
Based on 12.8K followers and a 0.55% engagement rate, a single sponsored post by Onairlabel is worth an estimated $45–$83. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Onairlabel | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 2.47% |
| Average likes | 55 | 535 |
| Average comments | 15 | 35 |
| Posts per week | 14.41 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Onairlabel | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 2.13% |
| Average likes | 55 | 435 |
| Average comments | 15 | 44 |
| Posts per week | 14.41 | 0.32 |
Median values from 310 Music accounts in Brazil with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
On Air | Sunset is a music brand based in Brazil on Instagram, with 12.8K followers.
On Air | Sunset posts on Instagram as @onairlabel.
On Air | Sunset has 12,824 followers on Instagram (12.8K) as of Jul 14, 2026.
On Air | Sunset's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by On Air | Sunset average 55 likes and 15 comments.
On Air | Sunset posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 5% of On Air | Sunset's followers are low-quality or inactive, giving an audience-quality score of 94/100.
On Air | Sunset is registered as a business account on Instagram.
On Air | Sunset is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 56 posts.
56
15
Posts / Week
14.41
Growth Score
11 / 100
ER Rank
31th
More men than women · mostly 16–30
Typical for Music creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
32.1K
Engagement
1.19%
On Air | Sunset's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from On Air | Sunset is estimated at $45 to $83. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
