Open 11:00 am - 5:00 pm daily | 12 Wine Tasting Rooms | Weddings | Events | Wine lover’s destination
Outreach This Creator For FreeFollowers
13.5K
Following
1.2K
Total Posts
Engagement Rate
0.74%
Avg Likes
92
Avg Comments
Old Sugar Mill is a Travel brand on Instagram based in United States, tracked in the InstME index with 13.5K followers. The account posts mainly around travel and tech topics. To date Old Sugar Mill has posted 568 times, currently around 2 posts a week. Engagement runs at 0.74%, or about 92 likes and 7 comments per post.
Oldsugarmill is a Travel account whose 568 posts have grown a following of 13.5K on Instagram.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Oldsugarmill's 0.74% engagement rate is below the median of 1.02%.
Followers weigh in with a comment about every 12 likes, an unusually discussion-heavy audience.
Each video from Oldsugarmill averages 3K views, near 23% of its followers.
Recent posting activity averages about 2 posts per week.
Oldsugarmill's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$47–$88
Based on 13.5K followers and a 0.74% engagement rate, a single sponsored post by Oldsugarmill is worth an estimated $47–$88. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Oldsugarmill | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.02% |
| Average likes | 92 | 250 |
| Average comments | 7 | 14 |
| Posts per week | 2.14 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oldsugarmill | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 0.82% |
| Average likes | 92 | 174 |
| Average comments | 7 | 9 |
| Posts per week | 2.14 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Old Sugar Mill is a travel brand based in United States on Instagram, with 13.5K followers.
Old Sugar Mill posts on Instagram as @oldsugarmill.
Old Sugar Mill has 13,499 followers on Instagram (13.5K) as of Jul 16, 2026.
Old Sugar Mill's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Old Sugar Mill average 92 likes and 7 comments.
Old Sugar Mill posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Old Sugar Mill's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Old Sugar Mill is registered as a business account on Instagram.
Old Sugar Mill is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 568 posts.
568
7
Avg Views
3,046
Posts / Week
2.14
Growth Score
14.8 / 100
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
39.6K
Engagement
1.01%
Old Sugar Mill's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Old Sugar Mill is estimated at $47 to $88. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
